We also needed to find a way to preserve
the positive brand attributes that the BHHS brand brings to the table while weaving in the unique attributes of this regional company.
Not exact matches
He
attributes this to the
positive associations people have with the borough from which the
brand's name is borrowed.
UK consumers traditionally associate a wider range of
positive attributes with
brands than own labels, particularly being trustworthy (52 %), traditional (51 %) and authentic (44 %), while just 2 % of adults think that they are bland.
The website shows you a food choice, say strawberries (
brand name specific), and floats simple pieces of information — calories per serving, number of ingredients, how many badges (indicating
positive food
attributes) it has, whether it's a good source of nutrients, whether it's a good value at the price for the level of nutrition it provides, whether it contains specific allergens, and the specific nutrients it provides.
That's hard to answer on the basis of a nodding acquaintance with a
brand - new vehicle, especially when the thing has so many
positive attributes.
Lewis explains,
attributing these
positive results partly to the «hotels with personality» strapline but also to an increased awareness of the
brand.