Sentences with phrase «positive brand equity»

[12] In a later interview, Mulally said the Taurus name was well known and had positive brand equity, something that would take time and money to give to the Five Hundred.

Not exact matches

In turn, your demographic is more likely to associate your brand name with something positive, which automatically strengthens your brand equity.

Complaints when airlines lose luggage are a classic example of experiential word of mouth, which adversely affects brand sentiment and, ultimately, equity, reducing both receptiveness to traditional marketing and the effect of positive word of mouth from other sources.

New Approach to Condiment Container Responds to Local Market Needs, Maintains Brand Equity, Positive Packaging Industries, Ltd. — India

An additional benefit appears to be the positive contribution of Austin's progressive animal welfare policies to its brand equity.

Employer Podcast brand equity employee advocacy employee stories employer brand Glassdoor transparencyIs transparency the key to building an effective employer brand and positive company culture?