Sentences with phrase «positive brand perception»

While developing its high - end product portfolio in 2016, Huawei also invested in building its global channels, service infrastructure and brand to ensure high customer satisfaction and positive brand perception.

Toyota took nearly three years to recover its positive brand perception levels after its sudden acceleration recall crisis.

Not exact matches

Since JetBlue announced plans to rebrand in late 2014, the percentage of people polled who have said they are positive about the JetBlue brand has fallen almost eight points, according to YouGov, a research firm that surveys brand perceptions.

The perception tracker measures if respondents have «heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.»

Merck experienced significant increases in positive consumer perception in the days following Frazier's resignation from Trump's manufacturing council over what he called a matter of «personal conscience,» according YouGov BrandIndex, a firm that tracks public opinions about brands.

The lesson for brands is: play up your high - performance bona - fides — if you already have a strong positive perception with consumers.

The results seemed to align mostly along political party lines, but with a twist: while consumers who affiliated as Democrats felt more positive about the brands, Republicans didn't change their perception, and independents actually steered negative.

However, in measuring overall consumer perception, none of the 17 partner brands which broke ties with the NRA that YouGov BrandIndex tracked has moved in a statistically significant way, which may indicate American consumers applying equal positive and negative pressure, depending on their politics and position on gun control.

For consumer perception scores, YouGov BrandIndex measured Budweiser with its Buzz score, which asks respondents «If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»

These 10 are the brands which accomplished the best of both worlds in 2017: they grew their share of potential sales revenue in their respective categories, while increasing positive consumer perception for their brands across multiple factors.

Using YouGov BrandIndex, which tracks consumer perception of brands daily, we see that Sainsbury's far outstrips Tesco on Buzz, which measures whether people have heard anything positive or negative about the brand in the media or through word of mouth.

YouGov BrandIndex used its Buzz score to measure perception, which asks respondents, «If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»

Brand owners can communicate certain product characteristics to influence the consumer's perception and emotional connection, and have a positive impact on their buying behaviour.

Packaging is critical for building positive perceptions of a brand as well as winning over new consumers.

«Positive perception is essential,» says Tracey Erickson, the brand's vice president of marketing.

Positive media coverage of such stories can increase your brand recognition and build a favorable public perception.

And just like now, the way your law firm uses social media — including your response to positive and negative comments on Facebook — will do a lot to influence your firm's brand perception among social users.

That first impression can reinforce the positive perception of your brand that consumers have gained from your marketing efforts.