In fact, Florida law states that the list of candidates «shall be taken from the male and female persons at least 18 years of age who are citizens of the United States and legal residents of this state and their respective counties and who
possess a driver license or identification
card issued by the Department of Highway Safety and Motor Vehicles», and does not sanction using
voter lists.
Nix claims that they
possess between four and five thousand data points on every potential
voter, after combining the personality test results with «attitudinal» data, such as credit
card spending patterns, consumer preferences, Facebook likes, and civic and political engagement.