BMW is finally bringing its baby SUV, the BMW X1, to the US this fall as part of the X1's mid-life refresh or life cycle impulse (in BMW - speak) and it
fits a whole lot of trends
into a
car smaller than the Toyota RAV4: It targets city dwellers who need small vehicles for tight parking spaces; it speaks to baby boomers who have fewer
possessions (and kids) to lug around but still want an upscale vehicle; and it has many but not all of the big - Bimmer tech goodies that can raise the price of a new Bimmer by $ 20K, including BMW's suite of applications that live in the center stack for music, information, and navigation.