Apple and Google are trendsetters in a lot of ways, so it's
possible other tech companies will follow their lead in trying to limit the negative impact they have on the environment.
Not exact matches
But as Facebook has taken it on the chin over the way it has handled the personal information of its users, the leaders of
other tech companies have demonstrated that even in publicity - hungry Silicon Valley, it is entirely
possible for billionaire executives and their sprawling empires to keep a low profile.
It's
possible for a new start - up to spin out of a
company like Snap, as we have seen with Google and
other tech startups.
It looks like Apple is looking to develop the
tech in - house as much as
possible, before it partners with
other companies for commercialization.