Much of the inside information on the campaign's organizing model and internal structure, along with the extended discussion of email fundraising strategy, derives from
talks given by Joe Rospars, Stephen Geer, Chris Hughes, Judith Freeman, Scott Goodstein and others at the 2008 Netroots Nation
conference, the 2009 South by Southwest
conference, the Politics Online
conference, various DC - based
post-election panels, and in particular RootsCamp ’08 and other New Organizing Institute - sponsored events.