Last fall, the New York state attorney general fined 19 SEO companies more than $ 350,000 for
posting fake business reviews, saying the firms violated state laws against false advertising and deceptive business practices.
Not exact matches
In today's age of
fake news, it probably doesn't come as a huge shock to you that false information might end up on the internet, but while
posting utter nonsense has sadly come to be expected in the political realm, it's somewhat less expected in
business reporting.
But, with
fake news
posts stealing the spotlight thanks to the popularity of their ridiculous headlines and outlandish content, proposed changes to Facebook's news feed make it seem as though the social media giant is trying to make things harder, especially for small
businesses who rely on content marketing.
The Australian Competition and Consumer Commission (ACCC) has instituted proceedings in the Federal Court against A Whistle (1979) Pty Ltd, the franchisor of the Electrodry Carpet Cleaning
business, alleging that it was involved in the
posting of
fake online testimonials.
Most people don't write well, or hate to write or are just to busy and / or distracted to take the time to write
business letters, instruction manuals, a truly good novel, copy that gets results, news stories
fake or otherwise, tech manuals, spec sheets, non-fiction books on any subject, erotica, science fiction stories and books, science article, magazine articles and blog
posts by the millions.
As well as writing five - star reviews to help boost sales, these
fake book reviewers can also offer to fabricate negative
posts for individuals and
businesses in an attempt to sabotage rival authors and books.
In an article for the New York Times, David Streitfield revealed that various
businesses have been
posting fake 5 - star reviews for hire.
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The internet defamation campaign included social media
postings impersonating Rutman using
fake email addresses and sending defamatory emails about Rutman from anonymous addresses to his friends, family and
business associates.
In addition to a suite of tools provided for the benefit of paying
businesses that call the legitimacy of the
posted reviews into question, TrustPilot also has to contend with the usual
fake review problems, with falsified feedback being sold by tech - savvy contract workers for pennies at a time, as noted in this Guardian article.