Staying
authentic to that image — that of an entertainer, mother, and woman of humble beginnings in a struggling Puerto Rican family from the Bronx — is important, much like for any product, and it's key to reaching a bigger
audience of
potential customers.
When my students started blogging, their creativity and productivity skyrocketed because they knew that their work had the
potential to be viewed quickly by an
authentic audience that mattered to them.