While people purchase legal services differently than how they choose a restaurant or select a lawn mower, testimonials from trusted sources are an important factor that
potential clients of law firms definitely consider.
Not exact matches
Every
law firm needs a full pipeline
of potential clients to stay viable.
Your
law firm website may be the first contact a
potential client has with your
firm and their first impression
of you.
For your website to contribute to your
law firm's growth, it's essential to understand how content, user experience and visibility on search engines can affect your flow
of potential clients.
If you'd like to learn more about the psychology
of your
potential clients, read the FindLaw white paper, Why Most
Law Firm Websites are Designed to Fail: Logic, Emotion and Today's Legal Consumer.
Choosing to highlight any one aspect
of your
law firm's services can feel like cutting out every other
potential client.
A communication with a
potential client may be misleading when a lawyer recommends the services
of another lawyer not in the same
law firm and receives something
of value for that recommendation without prior notice to the
potential client of the recommendation.
In highly competitive markets,
law firms need to attract the attention
of potential clients, and keep them coming back by authentically engaging them in conversation about your practice.
As one
of Canada's leading business
law and intellectual property
firms, Gowlings understands the challenges
of establishing and conducting business in Canada, and provides
clients with insightful business solutions to help them reach the full
potential of the Canadian marketplace.
Is there a way you could shift this burden off
of your
potential clients so that it's not such a barrier (real or perceived) to moving forward with your
law firm?
Which means
law firms considering placing banner ads on websites trafficked by
potential clients should be thinking in terms
of branding, not lead generation.
Legal directory marketing and social media marketing are two
of the best methods to drive more
potential clients to a
law firm.
In highly competitive markets,
law firms need to attract the attention
of potential clients, keep that attention through valuable content and motivate users to keep coming back by authentically engaging them in conversation about your practice.
Our integrated
law firm marketing services — such as our award - winning attorney websites (FirmSites), mobile FirmSites, high - traffic legal directory, lawyer blogs, social media promotion, and many more — give area attorneys the competitive advantage they need to capture an increasing number
of potential clients.
Tina manages a team
of product managers and oversees a portfolio
of products and solutions that help
law firms increase the number
of potential clients contacting their
firms, as well as enable them to better optimize their intake processes so they can convert more
of those prospects into signed
clients.
This isn't just important so that you can share one type
of message with friends and another with family and / or co-workers, but it can also be important for businesses and
law firms because it allows you to share different messages with, for example, existing
clients versus
potential clients.
But if your blog becomes too much about you and not your area
of expertise, your readers (and it pays to think
of them as
potential clients) have hundreds
of other
law firms and legal blogs to choose from.
While
law firm website design is still important, it is just one
of many virtual front doors from which
potential clients can connect with your
firm.
When you consider the implications
of these elements, you'll see that your
firm's brand is actually made up
of every interaction
potential clients have with your
law firm.
Whatever the term, the headline on the home page your
law firm's website is the most important piece
of content you have to get a
potential client engaged in what you have to say.
When
law firms choose Legal Leader, they reinforce their position as thought leaders among their peers and show their
potential clients a degree
of expertise traditional marketing simply can not match.
Law firm websites are especially enhanced by in the inclusion
of video, which provides a great way for lawyers to speak directly to the
clients and
potential clients.
You need the ability to show your current and
potential clients the caliber
of talent and knowledge your
law firm's attorneys have to offer.
Also, many mid-sized
law firms have formed strategic alliances with
law firms having complementary and diverse practices within and outside
of their traditional market, while others have joined national and regional networks
of law firms so as to develop a cadre
of referral sources to serve existing and
potential clients.
Marketing to
potential clients outside
of your geographic area can be difficult for
law firms.
These initiatives have the
potential to materially improve the billing customer service experience that
law firms deliver to their corporate legal department
clients, i.e., eliminate billing surprises to
clients, which is a personal mission
of mine!
Despite the importance
of time - honoured traditions in the
law, today's
law firms also need to embrace modern digital marketing techniques to stay prominent in Google ratings and in the eyes
of potential clients.
One big future use
of AI is to augment
law firm business development by equipping
firms with a better understanding
of not just the business
of potential clients, but also their individual personalities as well.
With our combination
of law firm SEO and legal content development, we not only draw
potential clients to your website, but also help them connect with your lawyers and learn about your
firm.
See Association
of the Bar
of the City
of New York, Formal Opinion 2001 - 1 (concluding that information submitted by e-mail to a
law firm via the
firm's website was unsolicited; simply including an e-mail link on a
law firm's website does not amount to an invitation to transmit confidential information); Iowa State Bar Association Op. 07 - 02 (evaluated whether the lawyer said or did anything to prompt the
potential client to provide confidential information to the lawyer, noting that a lawyer's «request to contact» is not the same as a request for information); Massachusetts Bar Association Op. 07 - 01 (concluding that a website is a marketing tool by which a prospective
client may identify which lawyers have the expertise necessary to handle a particular case, and that the publication
of such information could reasonably lead a prospective
client to conclude that, when sending information to the
firm via an e-mail link, the
firm and its lawyers have implicitly «agreed to consider» whether to form an attorney -
client relationship.
Sokolove
Law's intake team carefully screens each new lead, with a goal
of referring only those
potential clients that meet your
firm's specific criteria.
The same applies to
law firm partners whose reputation is the sum
of the beliefs or opinions held by
clients and
potential clients those partners.
Lawfty is a unique combination
of law firm and technology company that partners with personal injury attorneys throughout the country, utilizing machine learning algorithms to identify and attract
potential clients.
Institutional
clients should not spread their retainers among scores
of leading
law firms in a purposeful attempt to create
potential conflicts.
Based on this correspondence, the local attorney's offer
of representation comes awfully close to a solicitation, which is a communication initiated by a lawyer or
law firm, as opposed to one made in response to an inquiry initiated by a
potential client.
As corporate counsel come on board,
law firms are motivated to join in hopes
of attracting
potential clients.
This morning's Intapp
Law Firm Risk Management Blog features a piece I recently published in Managing Partner Magazine in London entitled: «Managing Screens,» which explores the tension between tightly controlling access to sensitive client (and firm) information and fostering internal sharing, which I characterize as: «the potential of exploiting collective professional knowledge.&ra
Firm Risk Management Blog features a piece I recently published in Managing Partner Magazine in London entitled: «Managing Screens,» which explores the tension between tightly controlling access to sensitive
client (and
firm) information and fostering internal sharing, which I characterize as: «the potential of exploiting collective professional knowledge.&ra
firm) information and fostering internal sharing, which I characterize as: «the
potential of exploiting collective professional knowledge.»
We see a lot
of law firm websites that generate a lot
of visitor traffic, but fail to convert that traffic into a new
potential client because they lack properly implemented calls to action.
In my experience, the vast majority
of law firm sites — huge and small — are not really designed with the end - user (i.e. the
potential or existing
client entering a search string) in mind.
If we consider the biggest security risk for any
law firm is the people they employ; along with the handful
of high - profile cases that have the
potential to become the focus
of public outrage — it's not inconceivable that lawyer -
client communications will be at greater risk.
Being
Law Father Rated can provide an additional indicator to potential clients that your law firm and your attorneys are reputable (both within and outside of the legal community) and of the highest quali
Law Father Rated can provide an additional indicator to
potential clients that your
law firm and your attorneys are reputable (both within and outside of the legal community) and of the highest quali
law firm and your attorneys are reputable (both within and outside
of the legal community) and
of the highest quality.
According to conventional wisdom,
law firm marketing focuses on broadcasting the expertise
of the lawyers at the
firm to target audiences who may be
potential clients.
Richard Seabrook, European managing director
of Neota Logic, said: «Taylor Wessing's PSC App highlights the
potential that intelligent software has to enhance the relationship between a
law firm and its
clients.
Increase your Conversions on your
Law Firm Website with these Tips There are literally hundreds of thousands of websites of lawyers and law firms trying to get the interest of potential clien
Law Firm Website with these Tips There are literally hundreds
of thousands
of websites
of lawyers and
law firms trying to get the interest of potential clien
law firms trying to get the interest
of potential clients.
This will not only get the name
of the
firm and partner in front
of potential clients, it will also associate an area
of law with that
firm and partner and give that a
firm a competitive edge.
I mean if you're if you're kind
of paying attention to these things you've seen it, it is probably the most powerful tool that we have because when people call us or any
law firm they're in crisis and they're looking for a lawyer and the most important thing to them in a
law office is does this
law office care about me and understand me and the best way to communicate to your
clients or
potential clients that you understand them and care about them is by listening.
With
Law Firm Newswire's network of websites, news outlets, blogs, podcasting networks, and subscribers, your law firm can target potential clients and drastically increase exposu
Law Firm Newswire's network of websites, news outlets, blogs, podcasting networks, and subscribers, your law firm can target potential clients and drastically increase expos
Firm Newswire's network
of websites, news outlets, blogs, podcasting networks, and subscribers, your
law firm can target potential clients and drastically increase exposu
law firm can target potential clients and drastically increase expos
firm can target
potential clients and drastically increase exposure.
As an added bonus to boost SEO rankings for
law firms, all
of our packages include video optimization that utilizes the power
of video to help reel in your
potential clients by targeting queries and delivering your marketing message in a visually captivating way.
The legal sector is currently going through a time
of increased change in which
law firms need to become increasingly more visible and appealing to
potential clients.
Using the phone is still an important part
of law firm marketing because many encourage
potential clients to call their office in their call - to - action (CTA) messages.