The main reason is, business owners have failed the see content marketing as
a potential lead generator.
Not exact matches
Those proposals speak less to debt settlement companies themselves, in most cases, than they do to so - called «
lead generators» — companies that advertise debt settlement, sign - up
potential clients and then sell their information to back - end service providers.
If what you're publishing meets the criteria of being a
potential revenue stream, either through direct sales or ancillary ones (think how - to
lead -
generators), then decisions about pre-publishing costs are quantifiable.
The new comment says it's OK to pay for «
lead generation» services, provided the
generator doesn't vouch for the lawyer's credentials or abilities, or create the impression that it has chosen the lawyer by analyzing the
potential client's legal problems, or pretend that the recommendation is being made gratis.
It is important to note that Opinion 1131 was turned on the fact that the lawyer would pay the
lead generator either a fixed monthly fee or a fee for the name of each
potential client.
In Opinion 1131, the Committee addressed whether a lawyer could pay for an online
lead generator, which would provide the lawyer with the contact information for
potential clients in need of legal services.
The
lead generator's fee did not vary depending on whether the
potential client actually retained the lawyer, or the amount of the lawyer's fee.
Many of the participating agents are telling us that this has the
potential to be a great
generator of seller
leads, and a number of them have signed listings.