Brydens represents some of the world's most
powerful companies in the field including Stihl, JCB, Shell Lubricants, Cummins and Lincoln Electric.
Instead, the ad tells a
powerful story that feels as much like a recruitment effort as anything else, leveraging the topic to communicate Verizon's authority
in innovation - related
fields while showcasing the important role that women can have
in shaping the future of the industry and,
in turn, the
company.