In fact, law firms often have a hard time finding the internal resources to support writing content for collateral such as attorney bios,
practice group descriptions or brochures.
In addition to the usual attorney biographies,
practice group descriptions and press releases, the firm added several sections designed to appeal to both potential clients and lateral partner candidates.
Jordan Furlong «s advice on creating standout
practice group descriptions and resisting the temptation to oversell can be applied to taglines, too.
Many law firm
practice group descriptions are overstuffed, listing everything that every lawyer in the group does, for fear of overlooking an opportunity or offending a heavy hitter.
I've been spending some time lately helping law firms with their website
practice group descriptions, and I've come up with a few suggestions you might find helpful.
Here's a great way to prepare yourself for writing
a practice group description: find the descriptions of ten other firms that practise in the area and read them from start to finish.
Not exact matches
When Christians» worship is understood in this fashion as a «
practice» (in the somewhat technical sense of «
practice» we have adopted), then James Hopewell's
description of a congregation turns out to be unusually fruitful: «A congregation is a
group that possesses a special name and recognized members who assemble regularly to celebrate a more universally
practiced worship but who communicate with each other sufficiently to develop intrinsic patterns of conduct, outlook, and story.»
Our working
description stresses that a Christian congregation is a
group that gathers to enact publicly a much more broadly
practiced worship of God in Jesus» name.
Description: Join Adam Witty, Founder and CEO of Advantage Media
Group, as he shares the most exciting case studies, marketing ideas, and best -
practices he has learned from helping hundreds of entrepreneurs, consultants and professionals write, publish, monetize and market their books.
I've found this is especially the case with
practice and industry
group descriptions, which tend heavily towards the bland or generic.
Group of attorneys are
practiced to provide
description to help clients much better comprehend the terms and conditions of their situations.
Group of lawyers are
practiced to offer
description to assist customers better comprehend the terms of their circumstances.
The
group's
description complains that «Ullyot helped to write the infamous «torture memo» that justified criminal
practices on behalf of the Bush administration» and that he was associated «with some of the most dangerous and illegal scandals of the Bush administration.»
The honourable mentions are random capitalized terms, acronyms / short forms with no
description (w.r.t.), statements of work that are replete with the vendor's marketing blather (i.e., «we are a
group of highly skilled professionals who pride ourselves in successfully delivering complex projects with multiple technologies») and SOWs that reference past dates (I like science fiction as much as anyone else, but time travel is still not an accepted
practice).
And, on that note, I would respectfully delete any reference to «Financial Management» for two reasons: I believe that these activities lead
practice group leaders into unconsciously behaving like policeman rather than coaches; and I think that much of this should be in the job
description of the office managing partner or executive director.
The
group's
description, I further noted, complained that «Ullyot helped to write the infamous «torture memo» that justified criminal
practices on behalf of the Bush administration» and that he was associated «with some of the most dangerous and illegal scandals of the Bush administration.»
Most surprising to me is when I find
practice -
group blogs that nowhere describe the
practice or that do not even link back to the
practice -
group description on the firm's website.
Department heads,
practice group chairs and office managing partners should also have job
descriptions.
Faculty Peter K. Rosen, Global
Practice Chair of Insurance Coverage, Latham & Watkins LLP (Los Angeles) Robert D. Allen, Principal, The Allen Law
Group PLLC (Dallas) Michael Conley, Co-Managing Principal of Insurance Recovery, Offit Kurman PA (Philadelphia) Course
Description Our panel of top insurance litigators address a range of attorney fee and legal billing issues that arise in the tripartite insurance relationship in all types of liability coverage areas.
For a more detailed
description of selected substantive
practice groups, please see the areas below on our website:
Summarized below are the types of matters our Labor & Employment
Practice Group attorneys typically handle and
descriptions of some of the actual cases in those areas.
At its most innocent... How many of you are using some written job
description,
practice group business planning template or some other form or procedure brought to your firm by some recruit from a competitive firm?
>> Family
Practice Nurse Practitioner Job
Description - example: The person holding this position provides holistic and continuing healthcare service to all
groups of individuals.
Medical CPAs have a similar job
description to private -
practice medical accountants, except they are self - employed and typically work on a contract basis for small
group practices or solo health care practitioners.
• Managed talent acquisition programs for multi-billion dollar companies across the United States • Clients included Yahoo!, Microsoft, Tumbleweed Communications, BEA, & Aderactive • Responsible for designing and implementing comprehensive recruitment and training programs • Trained and led staffing team consisting of recruiters, sourcers, coordinators, and schedulers • Offered guidance in recruitment, interview, negotiation, and training best
practices • Developed execution plans offering metrics, hiring goals, and improvement strategies • Evaluated company staffing model, identified needs, and recommended remedial measures • Interacted with company CEO's, Presidents, and other members of senior leadership • Partnered with HR, Development, and other company departments to best meet company goals • Significantly cut personnel costs and turnover rate through recruitment of career employees • Recruited, interviewed, screened, and filled positions from entry level to senior leadership • Negotiated and finalized compensation packages and job
descriptions • Managed complex personnel issues during company acquisitions and mergers • Responsible for ensuring that recruitment procedures empowered underrepresented
groups • Authored reports detailing cost per hire, turnover ratios, and retention statistics • Utilized online and in - person recruitment tools and methods to attract best possible candidates • Developed working knowledge of varied professional fields to best fill positions • Built strong, long - term relationships with industry leaders across multiple professions • Cultivated sourcing pool for technology, sales, marketing, and other professional skill sets • Maintain strong ties to leading colleges and universities for recruitment purposes • Performed all duties in professional, efficient, and effective manner
The chapter includes the
description of a framework for categorizing four types of studies (
group design, single subject design, correlational, case studies) and four types of literature reviews (narrative, summative, systematic, meta - analysis) for conducting research syntheses which focus on the identification of the key characteristics of early childhood intervention
practices and their functional or statistical relationship to the behavior the
practices are intended to change or improve.