Tracking this KPI closely can help you better tailor your veterinary
practice marketing initiatives to attract new clients or bring back existing clients.
Not exact matches
As the
practice of content
marketing continues to evolve and expand, so has the list of possible
initiatives that a marketer can undertake as part of this discipline.
The Blog brings together various stakeholders to explore current trends, best
practices and policy
initiatives relating to Canadian corporate law, securities regulation and financial
markets generally.
You'll learn how email
marketing, PPC, customer testimonials, copywriting, headlines, and calls to action impact your online
marketing initiative, as well as best
practices for implementing each.
Key topics on the summit agenda include sustainability
initiatives, fair trade & eco-labelling update, ethical
marketing best -
practices and sustainable sourcing & packaging.
We host regular meetings to review
marketing initiatives and best
practices, and discuss updates on product development, seasonal menus and process improvements.
While undermining breastfeeding with formula promotional
practices that break UN
marketing rules, Nestlé is running advertisements in several countries claiming to support World Breastfeeding Week and the First 1000 Days
initiative.
The Guild started its own
initiative to invite governmental scrutiny of Amazon's outsize
market share and anticompetitive
practices in the publishing industry.
«As part of the externship, students spend more than four weeks in a veterinary
practice gaining firsthand experience and acquiring skills they need after graduation,» said Doug Braun, DVM, veterinary segment manager, strategic
initiatives marketing, Zoetis.
Then, when we implement best
practices, like
marketing initiatives or staff development training courses, we back them up with data so we can prove to you that they're working exactly the way you want.
Analyzing your veterinary
practice's financial and client data can give you a first - hand look at the health of your business while guiding
marketing initiatives that give you a leg up on the competition.
While unique in
practice and implementation, both convenings include collaborative dialogues that address strategies for deploying a thriving
market and identifying policy
initiatives that remove obstacles to each sector's development.
But he concludes that due to
market pressures firms will either need to adopt partner led BD
initiatives inspired by sales division
practices, «or admit that sales are too important to be left to their partners.»
This will limit the
practice area to hire new staff and action
marketing initiatives.
Clients can easily spot shallow
initiatives, hollow offers and
marketing speak (after all, they started out as lawyers in private
practice and know exactly how law firms work).
Conclusion The most interesting observation after spending two days discussing
practice innovation was the variety of roles now seen at law firms; chief value partners,
marketing and IT directors who lead cross-functional
initiatives, business analysts, pricing executives, project managers, COOs and others.
Joel stressed the importance of including law library staff as integral members of every
practice group internal
initiative, not merely in Knowledge management but also
marketing.
Our advertising and promotions lawyers provide sophisticated advice on
marketing practices, social media
initiatives, product claims, sweepstakes, promotions, false and comparative advertising and regulated public communications.
Jay Harrington discusses how to
market a niche legal
practice through various thought leadership and content
marketing initiatives.
Duties include but are not limited to: • Execute strategy for the firm's integrated
marketing, business development, communications, and recommend improvements to the strategy • Plan, develop, and execute projects and programs that support a
practice group's strategic plan and track success • Support client engagement
initiatives, including training for enhanced client service strategies, contact origination and relationship development, and education / thought leadership
initiatives • Provide direction and manage production of proposals, PowerPoint presentations, and RFP responses for the
practice groups • Provide direction and manage execution of
practice group sponsorships, client presentations and seminars, and other events related to the promotion of the
practice groups • Drive awareness / recognition, enhance quality and brand perception of the firm • Manage submissions for major awards, comprehensive survey response campaigns (e.g. Chambers), and related
initiatives to further the awareness and positioning of the firm's
practices and lawyers • Develop a deep understanding of the
practice groups» strengths and
market differentiators, including their client base and key
market trends • Ensure consistent implementation of key
initiatives and recommend strategies to cross-sell to adjacency
practice areas • Recommend and help develop tactical
marketing and business development plans • Collaborate with other members of the
marketing team to ensure consistent messaging of
practice group strengths in written materials, including website content
Sonya is primarily responsible for strategizing and leading networking business development and
marketing initiatives for MLA's In - House
Practice Group in the Midwest.
Recognizing that
practice leaders have many priorities, it is expected that they may delegate certain functions to one or more partners within their group, i.e., training associates, reviewing and following - up on
marketing initiatives established by the group and individual members, etc..
With an eye toward state and federal regulatory compliance, we review advertising, websites, social media
initiatives, price incentives,
marketing practices and promotional materials.
BLP were specifically commended for
market - leading
practices, such as introducing gender - neutral bathrooms, their reverse mentoring programme, and joint
initiatives with competitors and clients to promote inclusion in the sector and beyond.
In addition to legal education and experience, growing lawyers also need exposure to other firm elements such as
practice group admin, committee participation,
marketing, client service
initiatives, etc. if they are even going to be ready to advance.
Prior to his current role, he was a litigation
practice manager at Goodwin Procter where he developed and executed strategic business
initiatives relating to financial management, knowledge management,
marketing, and professional development and training.
Google's «Building for Billions»
initiative will help developers work to best
practices for creating apps targeting emerging
markets.
We are looking for a Social Media Analyst to monitor our social media
initiatives and implement successful
marketing practices.
Part of a highly knowledgeable and effective Trade
Marketing team in the industry, strategically built collaborative and sustainable relationships with trade partners and showcase the brand to life in the retail environments utilizing superior tools, knowledge, marketing practices and effective consumer engagement ini
Marketing team in the industry, strategically built collaborative and sustainable relationships with trade partners and showcase the brand to life in the retail environments utilizing superior tools, knowledge,
marketing practices and effective consumer engagement ini
marketing practices and effective consumer engagement
initiatives.
Part of a highly knowledgeable and effective Sales team in the industry, strategically built collaborative and sustainable relationships with customers and vendors, showcasing the brand in retail environments utilizing superior tools, knowledge,
marketing practices, and effective consumer engagement
initiatives.
Project Management: Managed media relations and other Public Affairs
initiatives across all
markets and
practices of the benefits and human capital consulting firm.
PROFESSIONAL EXPERIENCE Sales Manager — TSS Carnival Supplies, Inc., Shiloh, IL 1988 - Present Part of a highly knowledgeable and effective Sales team in the industry, strategically built collaborative and sustainable relationships with customers and vendors, showcasing the brand in retail environments utilizing superior tools, knowledge,
marketing practices, and effective consumer engagement
initiatives.
Managed complex online
marketing functions, including e-commerce, technology selection and implementation as well as implementing industry best
practices to deliver
initiatives across multiple mediums and channels.
PROFESSIONAL EXPERIENCE Field Trade
Marketing — RJ Reynolds Tobacco Co., Winston - Salem, NC 1980 to Present Part of a highly knowledgeable and effective Trade Marketing team in the industry, strategically built collaborative and sustainable relationships with trade partners and showcase the brand to life in the retail environments utilizing superior tools, knowledge, marketing practices and effective consumer engagement ini
Marketing — RJ Reynolds Tobacco Co., Winston - Salem, NC 1980 to Present Part of a highly knowledgeable and effective Trade
Marketing team in the industry, strategically built collaborative and sustainable relationships with trade partners and showcase the brand to life in the retail environments utilizing superior tools, knowledge, marketing practices and effective consumer engagement ini
Marketing team in the industry, strategically built collaborative and sustainable relationships with trade partners and showcase the brand to life in the retail environments utilizing superior tools, knowledge,
marketing practices and effective consumer engagement ini
marketing practices and effective consumer engagement
initiatives.
Program /
Practice Management │ Health Care Systems │ CDM Management │ Technology Savvy Dynamic, results - focused and successful Senior Level Revenue Cycle and Operations leader with a demonstrated track record of leading cutting - edge program development, process improvement and staff development
initiatives that impact organization's at a fundamental and meaningful level, strengthening
market position and supporting long - term sustainability goals.
Two Kings Tickets (New York, NY) 07/2006 — 12/2007 Director of Business Development / Partner • Authored business plan, launched, and grew corporate sales from $ 0 to $ 500,000 in first year • Created
marketing plans and sales goals focused on acquisition of corporate concierge services and social clubs • Negotiated deal to acquire over $ 400,000 of inventory at a discounted rate, saving the company over $ 100,000 • Mentored partners on best
practices of establishing business goals focusing on efficiency and revenue growth • Worked with VIP Desk to increase revenue from secondary ticket sales through increased focus on customer service • Designed and implemented a targeted direct
marketing program to enhance and better focus sales
initiatives • Managed sale of company and assets to investors
PDT, Inc. (City, ST) 2002 — 2007 Insert Title • Develop a sales plan identifying and vetting potential customers resulting in increased corporate revenue • Train and direct junior staff in sales, customer service, and
marketing best
practices • Oversee sales activities, author weekly status reports, and present progress to senior leadership • Manage new project
initiatives, delivery schedules, and expectations of both the customer and management • Build a new customer base for the Tooling division concentrated on Injection Mold Tooling • Identify and effectively recruit new customers and strategic partnerships
Sales Manager — Duties & Responsibilities Experienced manager with a background in sales,
marketing, team training, and customer service Recruit, train, and direct staff ensuring they understand the brand and adhere to company policies and procedures Set and strictly adhere to departmental budgets and timelines Design and implement comprehensive
marketing campaigns and all collateral materials Enhance brand awareness among target demographics by 74.9 % resulting in increased revenue Spearhead creation and launch of internet sales
initiatives Increase new business by 37 % through effective networking, in person sales, and cold calling Set company sales records by increasing sales from $ 200,000 to $ 11,000,000 Consistently recognized with company awards for excellence in management, sales, and service Conduct research on prospective leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Collaborate with junior level sales people to develop action plans to govern their performance Develop and lead training in customer service and sales best
practices resulting in enhanced team skill sets Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Build and strengthen relationships with key clients, partners, and community leaders Provide exceptional customer service resulting in client satisfaction and repeat business Serve on multiple strategic planning committees to guide business development
initiatives Represent company brand with poise, integrity, and positivity
Professional Experience Danville Centre for Health and Rehabilitation (Danville, KY) 2008 — Present Community Liaison (2010 — Present) Admission and
Marketing Director (2008 — 2010) • Marketed specialty clinical programs for 500 multi-site nursing home beds in Central Kentucky • Designed and implemented comprehensive marketing campaigns including all collateral materials • Generated significant sales through marketing, special events, in - person sales, and other tactics • Trained junior team members in corporate policies and customer service and sales best practices • Successfully secured admissions to 106 bed skilled nursing facility through customer relations and sales initiatives • Set and strictly adhered to departmental budget ensuring efficient and effective operations • Responsible for business plan development, financial oversight, staffing, and team training • Supervised Admissions Assistant and the «Angel Care» resident advocacy tea
Marketing Director (2008 — 2010) •
Marketed specialty clinical programs for 500 multi-site nursing home beds in Central Kentucky • Designed and implemented comprehensive
marketing campaigns including all collateral materials • Generated significant sales through marketing, special events, in - person sales, and other tactics • Trained junior team members in corporate policies and customer service and sales best practices • Successfully secured admissions to 106 bed skilled nursing facility through customer relations and sales initiatives • Set and strictly adhered to departmental budget ensuring efficient and effective operations • Responsible for business plan development, financial oversight, staffing, and team training • Supervised Admissions Assistant and the «Angel Care» resident advocacy tea
marketing campaigns including all collateral materials • Generated significant sales through
marketing, special events, in - person sales, and other tactics • Trained junior team members in corporate policies and customer service and sales best practices • Successfully secured admissions to 106 bed skilled nursing facility through customer relations and sales initiatives • Set and strictly adhered to departmental budget ensuring efficient and effective operations • Responsible for business plan development, financial oversight, staffing, and team training • Supervised Admissions Assistant and the «Angel Care» resident advocacy tea
marketing, special events, in - person sales, and other tactics • Trained junior team members in corporate policies and customer service and sales best
practices • Successfully secured admissions to 106 bed skilled nursing facility through customer relations and sales
initiatives • Set and strictly adhered to departmental budget ensuring efficient and effective operations • Responsible for business plan development, financial oversight, staffing, and team training • Supervised Admissions Assistant and the «Angel Care» resident advocacy team program
Director of Cardiopulmonary Services — Duties & Responsibilities Direct and evaluate cardiopulmonary department and personnel ensuring effective and profitable operations Recruit and train staff in hospital policies, procedures, best
practices, and corporate branding Increase gross revenue from $ 540,000 to $ 3.9 million in 6 years through
marketing and management
initiatives Set and strictly adhere to departmental budgets and schedules Utilize strong management experience to drive operations in an efficient and professional manner Proven ability to handle multiple projects in fast paced, high pressure environments Responsible for project conception, analysis, development, and launch Develop and implement pulmonary function lab with stress pulmonary functionality, nuclear stress testing program, CPOE, and cardiopulmonary rehabilitation program Design and launch successful
marketing strategy for Sleep Lab including all collateral materials Proficient in industry applicable software including Word, Excel, Power Point, Pac's, CPSI, and All Scripts Build and strengthen professional relationship with community leaders, coworkers, and industry figures Represent company with poise, integrity, and positivity
Sales Manager — Duties & Responsibilities Experienced professional with expertise in sales,
marketing, and customer service across a variety of industries Generate sales in excess of $ 75 million through effective networking,
marketing, and other sales tactics Design and implement comprehensive business development plans,
marketing initiatives, and business models Recognized and promoted for excellence in management, staff development, and sales Cut company expenses by 16 % while increasing revenues through effective management decisions Train and direct large staffs ensuring they understand the brand and adhere to sales best
practices Conduct research on prospective leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Build and strengthen professional relationships with clients, partners, peers, and community leaders Set and strictly adhere to departmental budgets and timelines Study internal literature and industry publications to become an expert on products and services Successfully collaborate with customer service,
marketing, and sales departments Provide exceptional customer service resulting in client satisfaction and referrals Enforce corporate compliance with all applicable regulatory authorities and bodies of law Represent company brand with poise, integrity, and positivity
Medical Sales Respresentative — Duties & Responsibilities Experienced manager with a background in sales,
marketing, and customer service Recruit, train, and direct staff ensuring they understand the brand and adhere to company policies and procedures Set and strictly adhere to departmental budgets and timelines Design and implement comprehensive
marketing campaigns and all collateral materials Direct company charitable events creating community goodwill and respect for the brand Author and distribute company newsletter, press releases, and other official correspondence Consistently meet or exceed sales goals through networking, in personal sales, cold calling, and other tactics Generate company record of $ 8 million in sales while doubling client base Conduct research on prospective leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Collaborate with junior level sales people to develop action plans to govern their performance Develop and lead training in customer service and sales best
practices resulting in enhanced team skill sets Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Build and strengthen relationships with key clients, partners, and community leaders Provide exceptional customer service resulting in client satisfaction and repeat business Serve on multiple strategic planning committees to guide business development
initiatives Represent company brand with poise, integrity, and positivity
Ensure that best
practices and strategic
initiatives are executed to gain
market traction and reach sales goals.
Professional Experience Ogilvy Action Experiential
Marketing (Philadelphia, PA) 09/2010 — 12/2011 Manager • Managed varied initiatives for a nationwide leader in marketing resulting in increased sales and client generation • Designed and implemented integrated marketing campaigns including all collateral material • Responsible for key accounts including the American Express Premier Rewards Gold card • Consistently recognized for outstanding leadership of the American Express account • Met and exceeded daily sales goals making the Philadelphia market the top in the nation • Trained new employees in sales, marketing, and customer service best practices • Studied client literature becoming an expert on their products and services • Generated daily reports, sales summaries, and sales data through company data bases • Delivered exceptional customer service resulting in client satisfaction, account upgrades, and
Marketing (Philadelphia, PA) 09/2010 — 12/2011 Manager • Managed varied
initiatives for a nationwide leader in
marketing resulting in increased sales and client generation • Designed and implemented integrated marketing campaigns including all collateral material • Responsible for key accounts including the American Express Premier Rewards Gold card • Consistently recognized for outstanding leadership of the American Express account • Met and exceeded daily sales goals making the Philadelphia market the top in the nation • Trained new employees in sales, marketing, and customer service best practices • Studied client literature becoming an expert on their products and services • Generated daily reports, sales summaries, and sales data through company data bases • Delivered exceptional customer service resulting in client satisfaction, account upgrades, and
marketing resulting in increased sales and client generation • Designed and implemented integrated
marketing campaigns including all collateral material • Responsible for key accounts including the American Express Premier Rewards Gold card • Consistently recognized for outstanding leadership of the American Express account • Met and exceeded daily sales goals making the Philadelphia market the top in the nation • Trained new employees in sales, marketing, and customer service best practices • Studied client literature becoming an expert on their products and services • Generated daily reports, sales summaries, and sales data through company data bases • Delivered exceptional customer service resulting in client satisfaction, account upgrades, and
marketing campaigns including all collateral material • Responsible for key accounts including the American Express Premier Rewards Gold card • Consistently recognized for outstanding leadership of the American Express account • Met and exceeded daily sales goals making the Philadelphia
market the top in the nation • Trained new employees in sales,
marketing, and customer service best practices • Studied client literature becoming an expert on their products and services • Generated daily reports, sales summaries, and sales data through company data bases • Delivered exceptional customer service resulting in client satisfaction, account upgrades, and
marketing, and customer service best
practices • Studied client literature becoming an expert on their products and services • Generated daily reports, sales summaries, and sales data through company data bases • Delivered exceptional customer service resulting in client satisfaction, account upgrades, and referrals
Web
Marketing & Analytics Consulting: • Marketing tactic suggestion through strategic target audience analysis • Customer targeting plan setup and execution • In - house campaign execution & Vendor / Agency collaboration • Create, interpret and certify web statistics • Evaluating the Digital Marketing Maturity Level • Consulting to implement best practices in tracking code implementation • Validating Data Capturing process and Report population in Web Analytics Tools • Perform A / B & multivariate tests and report results • Analyze Behavior metrics & Outcomes metrics • Measure success of website and online marketing initiatives using data and key
Marketing & Analytics Consulting: •
Marketing tactic suggestion through strategic target audience analysis • Customer targeting plan setup and execution • In - house campaign execution & Vendor / Agency collaboration • Create, interpret and certify web statistics • Evaluating the Digital Marketing Maturity Level • Consulting to implement best practices in tracking code implementation • Validating Data Capturing process and Report population in Web Analytics Tools • Perform A / B & multivariate tests and report results • Analyze Behavior metrics & Outcomes metrics • Measure success of website and online marketing initiatives using data and key
Marketing tactic suggestion through strategic target audience analysis • Customer targeting plan setup and execution • In - house campaign execution & Vendor / Agency collaboration • Create, interpret and certify web statistics • Evaluating the Digital
Marketing Maturity Level • Consulting to implement best practices in tracking code implementation • Validating Data Capturing process and Report population in Web Analytics Tools • Perform A / B & multivariate tests and report results • Analyze Behavior metrics & Outcomes metrics • Measure success of website and online marketing initiatives using data and key
Marketing Maturity Level • Consulting to implement best
practices in tracking code implementation • Validating Data Capturing process and Report population in Web Analytics Tools • Perform A / B & multivariate tests and report results • Analyze Behavior metrics & Outcomes metrics • Measure success of website and online
marketing initiatives using data and key
marketing initiatives using data and key metrics.
Business Manager — Duties & Responsibilities Oversee daily operations, finances, and personnel for large parking company Responsible for more than 60 locations and over 400 employees Hire and train staff ensuring they understand the brand and adhere to corporate policies Instruct junior team members in customer service best
practices Generate significant revenue through strategic
marketing and sales
initiatives Design and implement strategies to cut operational costs while enhancing sales Perform human resource functions including conflict resolution and benefit administration Oversee audit process, budgets, and payroll ensuring cost effective operations Consistently recognized for excellence in management, sales, and customer service Develop and strengthen relationships with clients, partners, and community leaders Encourage high customer retention by maintaining friendly, supportive contact with existing clients Utilize proficiencies in Amano System, Federal ADP Shark Bite, and Ticket Tech Represent company brand with poise, integrity, and positivity
About the Program: Join us for an informal roundtable discussion facilitated by NYACP members Neil Cahn, Andrea Vacca and Katherine Miller to discuss what
marketing strategies have been most successful for their
practices, Neil, Andrea and Katherine will each share
marketing initiatives that have been most effective in their collaborative divorce
practices, In sharing this information we hope to leave you with a tool box of strategies to help grow your collaborative
practices.