A better practice is to consider longer, more
precise keyword phrases that will lift your website higher in specific search rankings tailored for your targeted audience.
Not exact matches
For
precise keyword targeting, it's worth using an exact match or
phrase match.
If you've done your personal branding work, you've identified your key personal attributes and pivotal strengths with
precise words and
keyword phrases.
The reason you want to use the exact words is that some hiring managers use software to scan for
keywords, so using the
precise phrasing can help your CV get noticed.
With so many automated systems used to identify
keywords, you have to be
precise with the words and
phrases you use.
Following this standard format will make it easier for recruiters to read your letter, and you can quickly sell them on your skills by using
precise phrasing and
keywords from the job description.