Sentences with phrase «predicting voter behavior»

According to the account of one Christopher Wylie, a former employee of Cambridge Analytica, the company used the improperly obtained information to build a software tool for predicting voter behavior and influence the outcome of the 2016 presidential election in the U.S..

Nix dismissed critics who questioned the company's claims of predicting voter behavior.

Psychology questionnaires effectively predicted voter behavior.

Not exact matches

Cambridge Analytica, which rose to prominence through its work with Mr. Trump's 2016 election campaign, has found itself confronting a deepening crisis since reports this past weekend in The New York Times and The Observer of London that the firm had harvested the data from more than 50 million Facebook profiles in its bid to develop techniques for predicting the behavior of individual American voters.

What voters actually do matters more than what you think they MIGHT do: data derived directly from voters» choices quickly supersedes models that try to predict their behavior.

But psychographics, in theory, go deeper, claiming to be able to predict a voter's personality traits, such as how organized, extroverted, or quick to worry they are, by looking at a person's online and consumer behavior.

Cambridge Analytica, which rose to prominence through its work with Mr. Trump's 2016 election campaign, has found itself confronting a deepening crisis since reports this past weekend in The New York Times and The Observer of London that the firm had harvested the data from more than 50 million Facebook profiles in its bid to develop techniques for predicting the behavior of individual American voters.

No one understands the transformative power of data analysis better than Democratic consultant Ken Strasma, who helped propel Barack Obama into office by devising a mathematical model that predicts the political behavior of nearly every eligible voter.

Such models predicting an individual's attitudes or behavior are typically situational — many voters» likelihood of casting a ballot dropped off significantly from 2012 to 2014, after all, and their odds of supporting a Republican might change if the choice shifted from Mitt Romney to Scott Brown.

By analyzing the details that users share online, Cambridge Analytica could predict individual behavior, which included voter preferences and how to influence that preference.

Cambridge Analytica, which rose to prominence through its work with Mr. Trump's 2016 election campaign, has found itself confronting a deepening crisis since reports this past weekend in The New York Times and The Observer of London that the firm had harvested the data from more than 50 million Facebook profiles in its bid to develop techniques for predicting the behavior of individual American voters.

His «super PAC» was one of the earliest customers of Cambridge Analytica, which has found itself confronting a deepening crisis after reports last weekend that the firm had harvested the data from more than 50 million Facebook profiles in its bid to develop techniques for predicting the behavior of individual American voters.

The goal was to find a mechanism that would predict and influence voters» behavior.

According to the informant, the company used it to build a model predicting voter's behavior during US Presidential election in order to influence it.

While reportedly working for multiple political campaigns, the firm gathered data from millions of social media accounts to develop a mechanism that would predict and influence the behavior of voters.

While reportedly working for multiple political campaigns, the firm gathered data from these millions of social media accounts to develop a mechanism that would predict and influence the behavior of voters.

The company collected data to develop a mechanism that would predict and influence the behavior of voters.

While working for major political campaigns, the firm gathered data to develop a mechanism that would predict and influence the behavior of US voters.

Media reports state that the firm worked for US President Donald Trump's 2016 campaign as well as the Brexit campaign to develop a mechanism that would allow it to predict and influence voter behavior.

One way to target voters, in particular, is relevant to Cambridge Analytica: collecting information to predict people's personality and psychology — known as psychographics — and then using that information to try to influence behavior.

Last week, it turned out that the personal information of about 50 million Facebook users had been obtained without their consent or permission by data mining firm Cambridge Analytica, which allegedly worked for Donald Trump's presidential campaign and the Brexit campaign, with an eye to creating a mechanism that would allow it to predict and influence voters» behavior.

The firm reportedly worked for multiple political campaigns, including for President Donald Trump's campaign during the 2016 election, and gathered data from social media accounts to develop a mechanism that would predict and influence the behavior of voters.

The company reportedly worked for various political campaigns and collected private information from users» social media accounts to develop a mechanism predicting and influencing voter behavior.