Columns like «The Top Shelf,» which she often conducted while sitting on the subject's bathroom floor, featured insider - y interviews in which supermodels, magazine editors and beauty and fashion execs revealed their daily routines,
preferred products and, in a plot
twist, quite candid struggles with insecurities (supermodel Karlie Kloss on acne, J. Crew's then -
creative director, Jenna Lyons, on aging and ice cream).
While I would have much
preferred a serious shakeup to the familiar and fairly linear 32 stage hunt for kidnapped Zapfish, the campaign quickly impresses thanks to
creative platforming
twists and turns — like stylishly grinding on ink - rails or riding atop giant floating Octostomps — that frequently ups the ante with each passing stage.