But things are changing, as more commerce shifts online — the channel that's
prefered by millennial shoppers, who are now the largest demographic (37 %) of the furniture - buying market.
Loyalty programs that award points per the amount of dollars spent are most
preferred by millennials, at 35 percent.
A quick scan of the apartment amenities
preferred by Millennial — or Generation Y — renters reveals some pronounced nesting tendencies.
Not exact matches
One study
by Harris Group found that 72 percent of
millennials prefer to spend more money on experiences than on material things, and I (Emmie Martin, Money reporter) can't argue with the majority.
In one report published
by PeopleFluent in 2015, half of all
Millennials surveyed
prefer monthly and even more frequent performance reviews (only 9.8 percent surveyed
prefer the annual version).
In a new poll conducted
by Morning Consult for Fortune, nearly two - thirds of
millennials say they
prefer companies that make cash contributions to charity or have other philanthropic programs.
An October survey
by Harris Poll for Blockchain Capital found that 27 percent of American
millennials prefer $ 1,000 worth of bitcoin to stocks, versus just 5 percent for those over age 65.
They found that
millennial cohorts
prefer fun and entertaining content to news and information in their social media feeds
by a margin of six - to - one.
A recent online survey of more than 2,000 young adults in the United States conducted
by the Harris Poll on behalf of blockchain venture - capital firm Blockchain Capital found that 19 percent of
Millennials (18 - 34 years old) would
prefer to own bitcoin over gold.
A recent study
by The Economist shows consumers — especially
millennials —
prefer companies who have social purpose.
Millennials are so attached to their phones, it's not surprising that 66 % of respondents said their
preferred method of communication with an online date is through text messaging, followed
by only 14 %
preferring a phone call.
They say it will be decimated
by Millennials preferring Zipcar and Uber over car ownership and, eventually, fully autonomous cars will eliminate the need for families to own more than one vehicle.
Research shows that
Millennials, as well as the Hispanic population,
prefer to communicate
by text — especially in the early stages, when they aren't yet sold on hiring you.
Technology liberates lawyers to work remotely more often, a trend which is embraced
by today's lawyers, especially
millennial lawyers, who
prefer to collaborate online versus in person.
With bitcoin viewed as digital gold and other digital currencies remaining outside the realm of mainstream finance, it is no wonder that
millennials prefer asset classes which distance them from the traditional financial products pushed
by Wall Street.
In fact, in a survey conducted
by PWC, over 40 percent of
Millennials said they would
prefer to electronically communicate at work, as opposed to communicating in - person or even via a phone call.
By developing strong support for company goals, female leaders can drive results, especially in
Millennial team members, who
prefer transformative work to the goal - oriented careers of the Baby Boomer generation.
Millennials, who will represent a total population of 70 million
by 2024 according to Yardi Matrix,
prefer to spend their money on experiences like travel rather than buying homes.
Seventy - five percent of
millennials recently surveyed
by CentSai, a financial wellness website, would
prefer to enlist the help of a local real estate agent than an online agent.
Fifty - five percent of members of the Silent Generation recently surveyed
by the National Association of REALTORS ® (NAR) favor neighborhoods close for commuting and / or walkability — not far off from the 62 percent of
millennials surveyed who
prefer the same.
Millennials prefer walking over driving
by a substantially wider margin than any other generation.
If a property does not have the urban amenities
preferred by young
Millennials, including access to transit, shopping, restaurants, etc., then it is not going to survive without substantially reducing its rent.»
A new survey
by the Urban Land Institute's Terwilliger Center for Housing shows that about 60 percent of the
millennial genreation say they
prefer a mix of housing choices and
prefer to be near shops, restaurants, offices, and transit.
Read more: Understanding Your
Millennial Buyers Seventy - five percent of
millennials recently surveyed
by financial wellness website CentSai say they
prefer the help of a local real estate agent than an online agent.
Broken out
by age, 35 percent of
millennials say they
prefer a single - story home, 49 percent of Gen Xers, 75 percent of baby boomers, and 88 percent of seniors.
According to the Deloitte whitepaper, «
Millennials, who will comprise 75 percent of the workforce
by 2030,
prefer an open and flexible work culture that allows them to work anywhere, anytime.»
Millennials have said they
prefer smaller, functional homes to sprawling «McMansions» and they're not interested in «cookie - cutter» homes that look like all the others on the block, according to surveys conducted
by Better Homes and Gardens of 1,000 adults aged 18 to 35.
Millennials, those aged 18 to 34,
prefer walking as a mode of transportation
by 12 percentage points over driving.
Seventy - five percent of
millennials recently surveyed
by financial wellness website CentSai say they
prefer the help of a local real estate agent than an online agent.
South Florida has an especially high population of
millennials, many of whom
prefer to rent
by choice in an amenity - rich, luxury apartment building rather than dealing with the challenges of purchasing a home,» said Art Falcone, managing principal with Encore, in a prepared statement.