Premium is a honey trap, thrown by BMW, Audi and Mercedes into the Golf class: Since the German luxury brands want to offer something special with their five - door hatchbacks — but have more and more problems to justify
the premium against stiff competition from bread and butter car makers.
Unfortunately, the HTC M9 +'s high price puts it up
against some very
stiff competition, and despite its other
premium features, its slower performance makes it a very tough sell