Sentences with phrase «premium brand positioning»

Not exact matches

Business owners might be reluctant to adopt a premium pricing strategy because it might feel inauthentic — especially if their brand hasn't already attained a position in the customer's mind as being a premium product.

Through an established culture of strong branding, a focus on a premium customer experience, and a well - structured approval process, this alignment positions Benchmark Mortgages in the Edmonton marketplace for a new phase of growth

The company is undergoing $ 300 million in brand enhancements to secure its position as the leader in premium cruising.

We offer a number of decoration enhancements to allow brands to differentiate their products and communicate a premium position.

The business has spent the last six months building for the future with a strategy that underlines the brand's premium position.

«ABV Brands is extremely proud of the leadership position we have built in this dynamic market over the past eight years, and we are thrilled to be taking this next step with Beam Suntory and its world - class portfolio of premium brands,» added Dan Hawkins, ABV Brands» commercial dirBrands is extremely proud of the leadership position we have built in this dynamic market over the past eight years, and we are thrilled to be taking this next step with Beam Suntory and its world - class portfolio of premium brands,» added Dan Hawkins, ABV Brands» commercial dirbrands,» added Dan Hawkins, ABV Brands» commercial dirBrands» commercial director.

The overarching aim of the strategy is to position the Australian vegetable sector so it is recognised by the global industry as leading marketers of premium, quality, safe, reliable, branded products.

Hawkins added: «ABV Brands is extremely proud of the leadership position we have built in this dynamic market over the past eight years, and we are thrilled to be taking this next step with Beam Suntory and its world - class portfolio of premium bBrands is extremely proud of the leadership position we have built in this dynamic market over the past eight years, and we are thrilled to be taking this next step with Beam Suntory and its world - class portfolio of premium brandsbrands.

Paul joined Canandaigua Wine Company in 1986 as an assistant product manager in marketing and went on to hold a number of positions including vice president, brand management, and vice president / general manager of the premium wines business unit.

Calling out the brew method is one way to enhance the premium positioning of a product and more tea brands are starting to offer cold brew teas.

With Nestlé Waters» rich history in providing premium sparkling water to consumers with their brands Perrier ® and S. Pellegrino ®, and the current strength of our regional spring water brands as a $ 103MM player with extremely high household penetration, we are well positioned to bring these products to the market for consumers to enjoy.

«Icelandic Glacial will not be positioned as a luxury good, but rather, a premium, high - quality water for the masses similar to other premium water brands who already have a presence in China.

Many marketing strategies vie for influence over the consumer with critic scores and curation, competition medals, premium packaging, brand positioning, and now DNA based taste targeting.

«Our business has cemented its position as the leading supplier of New World wines in recent years, building on its Australian, Californian and South African portfolio through the acquisition of brands in key appellations such as Sonoma County, through Geyser Peak, and Napa Valley through Atlas Peak in 2012, and in 2014 included premium New Zealand regions through the acquisition of Mud House and Waipara Hills.»

The positive view of frozen food is no doubt boosted by the strong positioning of the French premium frozen food brand, Picard, in the country.

GDI recently sat down with the CEO of premium dating brand EliteSingles, Jeronimo Folgueira, to ask him about how the Berlin - based company has navigated these tricky few years, and what position they are in now.

Hyundai is charging a premium for its luxury midsize sedan now that it's positioned under the Genesis brand.

When the production i3 goes on sale in 2013 it will be priced at around # 36,000, # 5K more than a Nissan LEAF, maintaining BMW's market position as a premium brand.

As Audi of America's president from December 2004 to June 2012, he saw the effect the mid-engine R8 has had on elevating Audi's position as a premium / luxury brand.

Packing the most powerful engine ever for a production MINI — a 2.0 - litre TwinPower Turbo unit delivering 231 hp and 320 Nm — the JCW also draws on the brand's motorsport expertise with a package of suspension, brake, aerodynamic and interior modifications to deliver race - car sensations without losing sight of MINI's premium position.

Despite its so - called «premium» brand positioning over «mainstream» Chevrolet within the General Motors family, GMC's Sierra full - sized pickup continues to out - sell its mechanically identical Silverado platform - mate.

«We want to continue to position Chrysler as a premium brand,» says Bryan Zvibleman, Chrysler spokesman.

In April 2011, JLR had said it will invest 1.5 billion pound every year for the next five years, mainly on product development as it looks to catch up with global luxury car makers and position itself as a top premium brand.

Although positioned as a premium brand, MINI's strong warranty protection makes it the only affordable automaker to place on this top 10 CPO program list.

Mini wants to move its brand upscale and into a premium position and is not coy about playing up its membership in the BMW Group.

While Maruti champions strict budget, Hyundai positions itself as the premium budget brand, offering more features than competition.

The 2014 Impala is beautiful step forward, a premium sedan that returns this iconic Chevrolet nameplate to its position as the best of the brand.

Great design, premium materials and impressive dynamics help return this iconic Chevrolet nameplate to its position as the best of the brand.

Nissan's premium brand Infiniti has struggled to make significant inroads in the UK, regardless of the fact that it positions itself as «the Japanese BMW» in the US.

But unlike the Ford EcoSport and the Duster / Terrano, the S - Cross is likely to be positioned on a slightly premium side, perhaps above the newly launched Ciaz, in a bid to improve the brand's perception.

«JLR is in the catch - up stage and we are going to do whatever we can to position ourselves in the top premium brand,» Jaguar Land Rover CEO Ralf Speth said.

It is left up to carefully manipulated customer expectations to separate the two: The 24 - year process of establishing Lexus as a brand to be compared head - to - dead with Mercedes - Benz or BMW elevates the CT200h, whether it deserves it or not, into a premium position.

GMC is known for both its Professional Grade positioning and its Denali premium vehicles, and the brand's SUVs with roof racks are perfect examples of both.

The model includes several world - and Hyundai - firsts for a car in its sector, demonstrating Hyundai's technological expertise and positioning the brand as a credible producer of premium vehicles.

The Chrysler brand was originally a premium luxury position competing with Cadillac, Packard, Cord and Lincoln.

Secondly, Buick is positioned as a premium brand, so that says to me that they should have at least a comparable level of equipment as mass market Chevys get.

It placed third in our 2017 Driver Power manufacturer rankings — a superb result and a higher position than premium brands like Audi and BMW.

The mid-size 2018 Buick Regal Sportback would seem to be an ideal choice among the luxury sedans under $ 30,000, since it does come from a brand with premium positioning yet has a base MSRP of $ 24,990.

The new top model is reinforcing the brand's position in the segment of premium class sedans.

The 2016 Acura ILX is the near - premium sedan par excellence, since it's the least - expensive, leadoff choice for a brand that — while relentlessly positioning itself above the mainstream — isn't always thought of as a true luxury provider.

Within the BlackBerry family of smartphones, the Bold brand is positioned as the premium offering, representing the best of everything BlackBerry, and more than any Bold before it, the 9900 lives up to its name.

Through an established culture of strong branding, a focus on a premium customer experience, and a well - structured approval process, this alignment positions Benchmark Mortgages in the Edmonton marketplace for a new phase of growth

Comprising bespoke designed typography, rich colour palettes, a distinct visual language, signature photography and well - crafted videography, the brand provides a striking and highly distinctive visual identity that captivates audiences and strengthens Qatar's position as a premium tourist destination.

Possible was responsible for providing a new brand positioning and completely revamping the brand's digital experience across all platforms including tablet and mobile, matching the premium, unique and seamless experience that guests encounter when staying at SLH hotels.

«Our strategy of focusing on premium mid - to high - end products has borne fruit, with 2014 resulting in significant achievements in a number of areas including product R&D, brand awareness, channel development and growth in market share which further consolidated our number three position in the global smartphone market.

Rather than positioning Motorola as a premium brand to make space for its own cheaper phones, the company has got to retain the focus on making devices that offer great value for money.

This year, like clockwork, a new Moto G was unveiled to the world, but under far different circumstances: Motorola is now owned by Chinese electronics conglomerate Lenovo and positioned as its «premium» brand.

On the other hand, if Apple has been thinking of positioning it as a premium brand, it has received a jolt with a survey revealing that very few were ready to shell out more than $ 350.

Advertising exclusively on premium inventory ad networks is a strategy that positions brands and agencies for better results on two levels: one, it puts their products and services in front of an audience that's more likely to make a purchase and, two, it protects their brand from association with questionable and offensive content.