Samsung has recently launched
a its premium mid range smartphone Galaxy A8 in India.
Not exact matches
The A-series of
smartphones launched by the brand is Samsung's attempt to launch
premium mid range devices in India.
We understand that in the
mid -
premium range smartphones, consumers demand a complete package — a
smartphone that has best in class cameras, screen that is large enough for content viewing, battery that doesn't drain in a day and off course aesthetics that are head turner.
The most important of these features is that the
premium smartphone from Motorola will be running on the Snapdragon 660 process, the recently launched SoC.Qualcomm's Snapdrag0on 660 is the latest chipset for
mid range smartphones.
Micromax has partnered with MediaTek and they will soon launch series of
mid to
premium range 4G enabled
smartphones in India.
Despite ever cheaper Android competitors out there, a market which Samsung's
mid-
range and low - to -
mid range models cater to and compete in, Samsung's
premium smartphones are still forces to be reckoned with.
Google is also continuing to remain focused on its high end or
premium Pixel phones and is not considering dividing the focus by offering other
mid range or budget
smartphones.