The custom made 14 - seat shelters are a result of the Czech club's new commercial partnership with nearby brewery Gambrinus, with each bench styled to look like a can of
their premium pilsner.
For instance, even though there may be a sizable number of
premium pilsner drinkers to form the total feasible market, you need to be able to reach them through your distribution network at a price point that's competitive, and then you have to let them know it's available and where they can buy it.
Not exact matches
The four - year - old
premium brewer of Newcastle, New South Wales produces Bluetongue
Premium Lager (awarded New Product of the Year at the 2004 Australian Liquor Awards), Bluetongue
Premium Light, Bluetongue Traditional
Pilsner, Bluetongue Alcoholic Ginger Beer and Bondi Blonde.
There were, he said, a number of on - trade,
premium and convenience retailers already interested in stocking the German
pilsner, but it was also looking at the UK off - trade.