When the Sway
preview began 10
weeks ago, Microsoft wait - listed a large
number of the users requesting access (apparently there were
over 175,000 requests to join across 1 million unique visitors — very good conversion
numbers).
The fair, displayed
over 160 galleries from 30 countries, attracting a record
number of collectors resulting in a 30 % increase in attendance on
preview day and increased collector
numbers throughout the
week.