The really big news is Google starting open war with Amazon by starting to sell ebooks, not to mention telling publishers they can sell ebooks for the same
price as hardcover books.
Traditional publishers seem to think an ebook will sell at the same
price as a hardcover.
Not exact matches
I totally understand the self publishing route choice, but should you be wooed by any of the large corporations and move to live in a cramped city and give up paradise, I for one, would pay the ridiculous
prices to buy a
hardcover as often
as you produce them.
Book publishers have traditionally sold
hardcover books to retailers for about half their cover
price and let the retailers discount
as they wished.
By high
pricing on ebooks, they are losing some impulse and cost conscience buyers, but by lower
pricing they would likely be driving people who would normally buy the more expensive
hardcover over to the ebook market, and not just for the book in question but for future purchases
as well.
Similarly, the
hardcover version of the book, The Chronicles of Downton Abbey which is sold along with the TV series also enjoys about # 3
price benefit for the
hardcover version which is sold at # 12.99
as an ebook.
pdf, the same
price as for a
hardcover).
But
as of this writing, Amazon is offering the book for pre-order — something that many mom - and - pop independent bookstores aren't even set up to do — for less than $ 13 for the
hardcover; the Kindle edition is
priced just over $ 11, while Barnes and Noble and Kobo are offering the ebook edition for pre-order for more than $ 16.
An average paperback is usually
priced in the range of $ 4 — 7, while a
hardcover is around $ 11,
as opposed to # 14 ($ 23) in the UK.
In all of these scenarios, the marginal cost of production is not going to be even $ 1 for a trade paperback and will rarely be over $ 1.50 for a trade
hardcover (obviously the last big brick Harry Potter novels cost a teeny bit more due to sheer volume of paper needed to print a 750 page novel, but not * that * much more), meaning that if we're talking marginal cost of production
as the difference in
price between a paperback and an ebook, we're not talking about a huge difference in
price.
Traditional publishers helped indie publishers a lot in this very early period by deciding that they didn't like electronic books and
priced them up near
hardcover levels,
as if an ebook was a specialty item.
The special editions, which will include author interviews and other material, such
as reading guides, will carry a list
price slightly higher than the
hardcover edition.
On Mike Shatzkin's blog, he speculated that the publishers» decision to delay the e-book versions of some major upcoming titles isn't «a battle to rescue
hardcover books from
price perception issues caused by inexpensive ebooks» so much
as it is about «wresting control of their ebook destinies back from Amazon.»
Hardcover sales in adult trade fiction and non-fiction combined increased to a total of $ 1.5 billion in 2013; ebooks in fiction - only sold almost as much as hardcover for both fiction and non-fiction for adults — despite the typically lower price point of ebooks compared to hardcover and paperback — a fact that speaks to the need to revamp the strategy by which publishers perceive digital - first and eboo
Hardcover sales in adult trade fiction and non-fiction combined increased to a total of $ 1.5 billion in 2013; ebooks in fiction - only sold almost
as much
as hardcover for both fiction and non-fiction for adults — despite the typically lower price point of ebooks compared to hardcover and paperback — a fact that speaks to the need to revamp the strategy by which publishers perceive digital - first and eboo
hardcover for both fiction and non-fiction for adults — despite the typically lower
price point of ebooks compared to
hardcover and paperback — a fact that speaks to the need to revamp the strategy by which publishers perceive digital - first and eboo
hardcover and paperback — a fact that speaks to the need to revamp the strategy by which publishers perceive digital - first and ebook - only.
The book is published by Random imprint Doubleday, which means that Amazon controls
price and discounting in the Kindle Store just
as brick - and - mortar booksellers control
price and discounting for the
hardcover edition.
3 min readWhat you'll learn: Why
hardcover books
priced below $ 30 are the most desirable for holiday gift purchases How readers find the books they buy
as gifts and what influences their decision - making process Where shoppers go to find the books that... Continue Reading →
Will the book's market prefer a high - end
hardcover edition if a book is designed
as gift item, despite the high retail
price it might command?
Now that we know Lulu readers are most likely to purchase and give
hardcover books that fall below the $ 30
price point
as they share their holiday cheer, let's take a closer look at how gift - givers decide which books to give
as gifts.
So why exactly do so many e-book readers think that they are entitled to an e-book edition in their preferred format at the same time
as the
hardcover for less than half the
price?
Collecting eighteen short stories, The Crater will be released
as a limited edition, 2000 copy run with a
hardcover finish, colour inserts and a current
price of $ 34.95 / US.
Publishers fought and won the ability to raise eBook
prices, sometimes charging
as much for digital copies
as hardcover print versions.
Why pay a
price almost
as much
as a
hardcover for an ebook?
I just bought a
hardcover of Stephen Pinker's latest book because it was about the same
price as an ebook; I would have bought through Kobo if Kobo offered the right
price point (they didn't, but Indigo sure did).
At that time, publishers made a killing on frontlist e-book sales
as compared to frontlist
hardcover sales — at the author's expense — because,
as compared to today, the
price of e-books was relatively high.
As I searched for the publisher's list
price, too lazy to get up and pick up my copy from the other room, I found that Barnes & Noble lists the book at $ 16.83 for the
hardcover and $ 11.84 for the Nookbook.
A recent notable exception was Walter Issacsson» Steve Jobs biography which was offered
as an e-book at the same time, albeit at the same
price,
as the
hardcover edition (in Japan the biography was published in two parts with a combined
price of $ 50 compared to a street
price of about $ 17 in the US).
Because of lower e-book
prices, the publishers don't do
as well
as they used to, though they still come out ahead when consumers choose e-books over
hardcovers.
Hardcover books are good business for mainstream publishers because they can set a much higher
price for them — so they usually come out first to force buyers to pay
as much
as possible, then eventually they bring out the ebooks and paperbacks.
The Barnes & Noble Rediscovers project will reissue noteworthy works of history, literature, philosophy, and science
as redesigned, specially
priced hardcovers.
For the most part, RH
prices to library wholesalers for titles available in print
as new
hardcovers are now set in the range of $ 65 - $ 85.
They have a tendency to buy longer books —
as a «value» thing, an attempt to justify the
price tags on new
hardcover books to readers.
If you had asked included «ebooks should cost the same
as hardcovers» and «ebooks should cost the same
as paperbacks» and «ebooks should cost less than paperbacks», I think you would have gotten more specific, useful data about what book buyers think regarding ebook
prices.
Allowing publishers to charge the same
price for digital editions
as they do for new
hardcover books is just wrong.
My understanding about the kindle
pricing is that amazon actually takes a hit to mark certain kindle books (that are otherwise still in
hardcover) down to 9.99
as marketing for the kindle.
Mass market paperback sales have declined significantly over the years, with loss of non-bookshop sales outlets, but
hardcover sales have risen dramatically
as the
price differential has fallen.
Mr. Turvey said that Google would probably allow publishers to charge consumers the same
price for digital editions
as they do for new
hardcover versions.
But for Rector's other books, such
as «The Cold Kiss,» published by Macmillan in 2010, the Kindle
price is $ 11.99, higher than the $ 7.99 mass market paperback
price and just slightly less than the $ 16.49
hardcover price (Amazon includes a disclaimed that the
price was set by Macmillan).
On the one hand, charging the same
price (or more) for an e-book
as a
hardcover seems ludicrous, but at the same time, the publishing industry has long struggled to survive,
as there is little if any money in books these days.
Under the retail model, publishers set a «list
price» for e-books (usually the same $ 25 or so they set for the
hardcover), and retailers like Amazon pay them a fixed percentage of that
price, such
as 50 %.
Typically,
prices for new titles range from around $ 26, or the same
as a
hardcover, to the discounted $ 9.99 that Amazon charges for most of its Kindle titles.
After all, before the switch, Random House was the only large publisher still using the retail model (the same model used for printed books), where Random House received 50 % of the «list
price,» which was often the same
as the
hardcover price, and Amazon could discount the e-book
as much
as they wanted without cutting into the royalty.
Although they received the full wholesale value of each book sold by Amazon, publishers didn't want $ 9.99 to catch on
as the new default
price for e-books, especially since this was so much lower than
hardcovers.
Hachette,
as the publisher, would set
prices for ebooks in a similar fashion to
pricing for
hardcover books.
I'd be prepared to wager that consumers are more than happy to choose an e-book over a more expensive
hardcover, but I question whether that preference holds up when the
price point is the same for either format,
as with agency -
priced * paperbacks.
Amazon usually charged lower
prices for a
hardcover than the brick - and - mortar store» (
as B&N on - line sometimes did).
What the big - 6 seem to be doing
as a result is
pricing ebooks in a way that attempts to protect
hardcover revenues.
I'm sure they still exist although I'm not sure if Amazon makes them any interesting now, it was how I got into Lord of the Rings,
as I ended up paying some $ 1.25 for it rather than the
price of $ 30 for the same (
hardcover) edition.
Never mind that publishers have been selling
hardcovers just
as long
as they've been selling paperbacks at different
prices and nobody freaked out about it ever.
Under the wholesale
pricing model that had been in effect for ebooks for over two years, the suggested list
price for a new release Kindle book was usually the same
as the suggested list
price for a
hardcover.
While we were on the line I even experimentally purchased the book to see what
price I was charged
as their representative said they would refund the
price if I was charged USD45 — which I was, so they refunded me the money and cancelled the sale (the
hardcover was much cheaper than USD45!).