Just consider Amazon
Prime's two headline features — free shipping and
Prime Video — and then consider three of the primary industries in the consumer economy: consumer packaged goods companies leverage their size to secure
shelf space in big box retailers; both are reached by people driving their cars.
These three industries are the largest TV advertisers, and
Prime is taking aim at all three:
Prime Video and its competitors are increasingly dominating non-live television viewing, and there are no commercials, while Amazon
Prime obviates the need to visit retailers, and its infinite
shelf space means niche products are much more viable.