Borrowing from
the principles of journalism, let's see how it all fits in...
Before you add those bells and whistles on to your own content marketing strategy, be sure that that strategy is solidly grounded in
the principles of journalism.
Not exact matches
Oba Akanbi who charged the media practitioners on the need for them to always uphold
principle of objectivity and fairness in their reportage also implored them to embrace patriotic
journalism.
They are also outraged that details
of their confidential sources may have been turned over to police, breaking one
of the core
principles of ethical
journalism.
To make a
principled stand against the quality
of its
journalism?
We prefer
journalism experience, or at least a thorough understanding
of journalistic
principles.
There's a second — arguably even more important — benefit to the professional - publisher - as - filter
principle: authors
of professionally published books instantly have more credibility when it comes to securing lucrative speaking engagements,
journalism gigs and a whole host
of other money - spinners for which knowledgable talking heads command top dollar.
«Most financial
journalism, like most
of Wall Street itself, is dedicated to a basic
principle of marketing: When the ducks quack, feed «em....
Right - wing morons over at Breitbart claim the agenda is not actually about
journalism, (perhaps accidentally), but instead say that it's pretty much about an «army
of sociopathic feminist programmers and campaigners» who have taken over the games industry (you know, the one they have barely any representation in today) and are now demanding the games industry embrace feminist
principles.
«The editors» appeal to the
principles of good
journalism to defend the publication
of denialist anti-science, but have failed their readers by breaking another tenet
of journalistic ethics.
I suspect that Exxon Secrets is still online because
of one little
principle in
journalism, the truth is an absolute defense.
Watergate was clearly not the first time that investigative
journalism fired the public imagination, but it must be a high point, at least in the US, for the power
of the
principled and relentless pursuit
of the truth by Bob Woodward and Carl Bernstein.
I believe in
journalism, as Bob Friend did, and in honouring his memory by discussing this subject in front
of a room full
of potentially great journalists, I hope I can support the
principle that
journalism is a noble trade, maybe inspire a few to go into it, and above all prosecute an argument about the nature and future
of journalism that I think deserves a hearing.
Familiar with the
principles and practices
of marketing,
journalism, organizational communications, and community relations