The key to using lower - priced
prints as loss leaders successfully is to commit to following up with your new collectors.
Not exact matches
In fact, it is best if you look at the
print version of your work
as a
loss leader.
But expect that if e-books come to be treated
as main sources of publisher revenue rather than
as loss leaders, or
as sub-rights-books subsidized by the
print versions: Expect e-book prices to rise.
You can also read more about using
prints and smaller originals
as loss leaders here: How to Sell a $ 10,000 Painting Online.