I should confess that I hadn't really given a lot of thought to
private label brands for pet specialty retailers before I was contacted by Mark Kalaygian for this article in Pet Specialty Magazine — but I probably should have: it makes a lot of sense.
The competitive landscape within the grocery store market continues to mount with Wal - Mart Stores Inc (NYSE: WMT)'s launch of
a private label brand for its Jet.com property, the New York Post reported.
Today, Ma Snax makes a full line of dog biscuits, DIY cake and biscuit mixes, hand - decorated iced cookies, and custom gingerbread doghouses and cookies plus
private label branding for retailers and custom labeled packaged treats for consumers and nonprofits.
Not exact matches
The former manager
for Whole Foods» 365
brand oversees our
private label, which is already doing 6 percent of our sales.
Cornell also boasted a track record of building
private -
label brands, a priority
for Target, and had a reputation as a leader who could rally the troops and change a culture.
But since being acquired in 2010 by Thrillist and moving to New York City, it has burgeoned into a major e-commerce portal, layered with navigation and discovery features and hosting more than a thousand
brands, including four
private labels (
for contemporary clothing, basics, streetwear and footwear).
With Amazon making up roughly 90 % of online battery sales, often from its own
private -
label battery
brand, this could create some major complications
for Energizer.
In fact, the delivery business and the manufacturing arm can assist each other: Cott can deliver new and existing
private -
label products through the DSS division (it's already done so
for a
brand of water known as Sparkletts), potentially providing another sales bump.
The women's line
for St. John's Bay, a drab
private -
label brand — but one that generated $ 1 billion in annual revenues — was eliminated.
The Trader Joe's
private -
label brand is less expensive than everything else in the store, and many of the products are actually name -
brand products repackaged
for its
private label.
The typical strategy
for private label products is what the industry calls «national
brand equivalents» — a product that looks a lot like, say, Cheerios or Oreos.
Like many U.S. grocery chains, Safeway wanted to improve its
private -
label offerings during the economic slump, when consumers were eager
for brands that offered better value.
OSI is a privately held company that produces many
private -
label -
brand foods and co-manufactures major
brand - name products
for foodservice and retail customers.
Faribault Foods owns its own
brands, sells
private -
label and store
brands and co-packs
for a number of large companies.
The company is responsible
for the entire process of sourcing international products whether it's the company
brand or
private label.
In addition to its own products, the company does a lot of
private label work
for a number of national
brands.
At the start of 2017, Bob made the move to Melbourne, Australia to take the role of Head of Sourcing — Wine
for Coles, with a primary responsibility
for private label and exclusive
brands across the company's banners.
However, «WCCM is now a regional distributor that produces their own
private -
label brand of meats as well as
private -
label products
for other companies,» it says.
«We've also secured co-packing and
private -
label business
for a number of prominent
brands.»
The North Carolina - based company — which makes
private -
label products, co-packs
for other
brands and has its own
brand, Mother's Farms — tries to use as many local suppliers as possible.
Good news
for buyers on a budget: sodium in
private label products tends to be lower than in
branded products.
My name is Kate and I am the marketing coordinator
for private label wine
brands at Delicato Family Vineyards.
The Uelzena Group and H Schoppe & Schultz create umbrella
brand for private label instant beverages business.
Somewhere between 6 - 10 % of milk supplied to Murray Goulburn and Fonterra goes into domestic fresh milk (
for drinking milk — both supermarket
private label and
branded milks - and products like butter and cheese).
«Our business strategy is focused directly at manufacturing products
for private label and
branded customers and working closely with these customers to help deliver a best - in - class program to their customers.»
Approximately 30 percent of its production is under its White House Foods
brand — which is sold primarily east of the Mississippi River — and the remaining are
private -
labeled, co-packed or produced
for foodservice companies.
A significant portion of the company's revenues is achieved through
private labeling for customers «looking to establish their own identity and separate themselves from some of the standard
brands,» he notes.
The company has created a number of specialty flavors
for its
private label customers as well as
for its own
brand; examples include rosemary garlic, sun - dried tomato basil, pizza and whole grain and whole wheat.
Today, Sun Orchard produces juices, fruit - based beverages and teas, smoothies and bar mixers under its own
brand and proprietary or custom products
for private -
label customers.
The company is putting those capabilities to use in its newest product line, a series of 18 filled chocolate bars that will be available under the Hebert
brand as well as
for private -
label customers.
Although in the past the company focused on contract manufacturing
for private -
label customers, today Faribault Foods has established a number of regional
brands of its own and continues to expand that side of its business.
«We want to work with customers to develop
private -
label brands to really become a vehicle
for them in developing their business and building more of a true partnership.»
«
For the most part, [we provide] private - label and branded products,» he says, noting that 90 percent of the company's business is for the retail mark
For the most part, [we provide]
private -
label and
branded products,» he says, noting that 90 percent of the company's business is
for the retail mark
for the retail market.
«Doing
private -
label is a great opportunity
for us to use our
brand as a distributor in the marketplace,» Cronert says.
«What Hebert offers are lower - volume
private -
label opportunities so that our great - tasting bars can offer
brand enhancement under a company's
brand, allowing
for significant margins and differentiation,» Shechtman says.
«When you look at our company, we bring in about 100 new
brands to market every year,» he says, noting that this includes
private -
label brands,
brands it co-manufactures
for owners, and even its own that it manufactures at its own micro-distillery in Hawaii.
It also produces a variety of frozen fruits under its Rader Farms
brand and
for premium
private -
label customers.
FoodSwing does not own its own
brands but processes products strictly
for private label, other
brand owners, major retail food chains, commercial foodservice suppliers and quick - serve restaurant chains with hundreds of locations that want consistency in their pasta sauces and gravies.
The Panola and
private -
label brands sell nationally and internationally in retail, specialty markets and heavily via e-commerce, but
private -
label is by far the largest part of the business and supports the family's goal to provide jobs
for the community.
«To date, our
private label side of the business has released 15 new
brands this year
for Kroger alone,» LeVecke says.
Private label can have many benefits for distributors, but it can also create challenges, including putting a strain on relationships with manufacturers, says JB Steenkamp, author of Private Label Strategy: How to Meet the Store Brand Challenge, in Private Label & Channel Conf
label can have many benefits
for distributors, but it can also create challenges, including putting a strain on relationships with manufacturers, says JB Steenkamp, author of
Private Label Strategy: How to Meet the Store Brand Challenge, in Private Label & Channel Conf
Label Strategy: How to Meet the Store
Brand Challenge, in
Private Label & Channel Conf
Label & Channel Conflict.
Under such a model, retailers would be required to bid
for shelf space
for private labels in the same way as
branded suppliers and would help control the retailers» getting a preview of
branded packaging and IP.
Currently, up to 30 % of the plastic in Müller's fresh milk HDPE bottles are made from recycled material, and plastic bottles used
for Müller's
branded and
private label fresh milk products are already 100 % recyclable.
Analysts believe Woolworths continued to lose market share in food and groceries in June even after the retailer stepped up discounting
for branded and
private label groceries and trimmed online prices to lure customers back to stores.
Mountain H20 makes
private -
label water
for Coles and P&N's Frantelle
brand, also owned by Asahi, is sold in Woolworths and Coles.
We also source premium green coffees direct from origin
for specialty coffee roasters, as well as
private label brands.
He refers to those new
brands as «phantom
brands» because the customer isn't aware that Hillview,
for example, is really a Woolworths
private label.
Coca - Cola Amatil has cut prices
for its market - leading Mt Franklin
brand to reduce the price gap with Asahi's Frantelle and Cool Ridge
brands and Woolworths»
private -
label water, in an attempt to regain market share and volume growth.
Karasek Wines offers the complete Australian wine solution, from tailored wine products and services that extend from our established
brands, bulk wine supply,
private label and logistical solutions
for today's global wine market.
Lion is making nil or very low returns from milk
for drinking, as cheap
private label milk has taken share from its
branded business.