Not exact matches
According to Executive Director at AON Norman Andrew, «food and drink companies view their brands as a
prized asset and
without them they can not trade profitably».
But after a season of Coutinho pitching up his best ever goal and assist figures in the Premier League, combined with months of calmness amongst Liverpool fans in terms of enjoying the rarity of going throughout a summer
without fear of selling a
prized asset, it's unsurprising that doubts have kicked in.
Arsenal will make a starting offer of # 9million when the transfer window reopens in January, but Eagles chairman Steve Parish will not let his
prized -
asset leave
without a fight.
Although the La Liga champions were interested in bringing in Manchester United's David De Gea or Chelsea's Thibaut Courtois as their prime targets, it is highly unlikely that the English giants will allow their
prized assets to leave their respective clubs
without putting in a huge fight.
And what a time to do so, when Sunderland are likely to be
without their prolific and most
prized forward
asset in Darren Bent.
The board's support was also a
prized asset: Hostile bidders had a near - perfect record when securing the board's support and fared poorly
without it (prevailing on only 22 per cent of contests), particularly when the board's recommendation was more likely to influence the outcome.