This sets the standard for the term Natural and stipulates: * Product must be made up of at least 95 percent truly natural ingredients or ingredients that are derived
from natural
sources * No ingredients with any potential suspected human health risks * No
processes that significantly or adversely alter the purity / effect of the natural ingredients * Ingredients that come from a purposeful, renewable / plentiful source found in nature (flora, fauna, mineral) * Processes that are minimal and don't use synthetic / harsh chemicals or otherwise dilute purity * Non-natural ingredients only when viable natural alternative ingredient are unavailable and only when there are absolutely no suspected potential human hea
processes that significantly or adversely alter the purity / effect of the natural ingredients * Ingredients that
come from a purposeful,
renewable / plentiful
source found in nature (flora, fauna, mineral) *
Processes that are minimal and don't use synthetic / harsh chemicals or otherwise dilute purity * Non-natural ingredients only when viable natural alternative ingredient are unavailable and only when there are absolutely no suspected potential human hea
Processes that are minimal and don't use synthetic / harsh chemicals or otherwise dilute purity * Non-natural ingredients only when viable natural alternative ingredient are unavailable and only when there are absolutely no suspected potential human health risks
Moreover, 27 % of the energy used during production
comes from renewable energy
sources, and a policy of responsible water treatment has been implemented throughout the manufacturing
process.