He believes that when the public can choose between two
identical products and one is
produced safely and humanely while the other is
produced in a slaughterhouse, people will choose the former.
Glamour, Esquire and The Atlantic, to name three examples, released nearly
identical, paid and notably static magazine
products for both print and the iPad (which, until recently, had to be purchased separately), and have a web operation, run under a separate online editor, that
produces live, freely available content independent from the magazine.