Sentences with phrase «product at an emotional level»
As a former Saatchi copywriter myself, I agree with Kevin's view that the individual must buy into a product at an emotional level if that product is to avoid commodification.
https://www.gapingvoid.com/ Not exact matches
Beyond its sustainability credentials, glass has many aesthetic qualities that can be turned to the advantage of the brands that use it by reaching out and engaging more at an emotional level with consumers in the overall product experience.
The new products unveiled at the 2017 Frankfurt show highlight the status of BMW as a manufacturer of vehicles that transmit unrivalled levels of emotional appeal with their inspirational design, trailblazing innovations and the driving pleasure for which the brand is renowned.