Tom Kileen, president of Kooper + Co., suggests displaying
the product near the cash register, preferably with a demonstration.
«Also, we've realized that placing
our product near the cash register increases sales tremendously.»
Not exact matches
While cat treats are certainly at home in the treat or food aisle, retailer should also consider trying to increase incremental sales by placing treats by
cash registers, in endcap displays or
near other behavioral training
products.
Another idea is when you get a case of one training
product, put six in a display or on a shelf, and stack the other six in a pyramid (drawing the customer's eye up) by the front counter
near the
cash register.»
Promotional techniques include loss leaders, deeply discounted
products to drive in - store traffic; point - of - purchase items placed
near the
cash register; rewards programs to encourage loyalty; and sampling and in - store events.