Then review the label to see if it says generic by -
product or named by - product.
But if you're willing to put some time and effort into making your product work, buying the licensing rights to a well - known
product or name can substantially increase your chances for success.
Lawyers who need to track when a company, Web site,
product or name is discussed in Usenet newsgroups have a new tool they can use.
Try to niche down as much as you can, and also remember that often, smaller companies that might not have sexy, well - known
products or names yet are easier to get in front of and might give you more of a chance.
Not exact matches
The conscious associations may include your
product or service; its features, price and
name; your ads and marketing.
You might think your
product or service can overcome any
name hangups, and while you may be right, it's best not to let these problems happen in the first place.
Are you more interested in importing
products with brand -
name identities,
or do you lean toward low price and high volume?
Lynn talks about how her company determines whether to sell her
products online
or in a retail store, explains where her company
name came from and how businesses can benefit from attending industry related conferences and conventions.
Whether you want to trumpet a new
product, spread the word about a sale,
or simply say, «Hey, [first
name], you are important to us,» e-mail marketing is a great way to interact with customers.
She declined to
name the
product,
or the companies involved in the deal, but says the station plans to use the goods for listener giveaways as well as for in - house sales incentives.
The two weakest forms of trademark are descriptive
names,
or generic
names, for example «candy»
or «soda», when your
product is actually those things.
Way upstream - near the original inspiration for any company,
product,
or project - founders quickly realize that they need a
name.
For example, if you sell bags and one of your
products is a duffel bag, but your customers most often say
or search for «duffle bag,» then use the more common spelling and
name.
Imagine if before people were even customers of yours, they loved your
product or company simply because they loved the
name.
Keep in mind that some of the most valuable and dominant brands have
names and domains that are totally undescriptive of their
products or services — Apple, Google, Bing, Yelp, Yahoo and Amazon, among other big -
name brands.
That's on purpose, she tells Inc. «The
product that we have, I feel, is designed more for children, so I feel better about putting my
name on that — the «Hettinger spinner»
or whatever and getting that out,» she says.
Trademark laws protect
names, designs, logos, and other identifiers and last as long as the company keeps the
product or service in commerce.
There is actually a
name for this kind of company - building approach, Minimum Viable
Product or MVP, which was coined by entrepreneur and influential blogger Eric Ries.
Though such whimsical
names are often met with an eye roll, if the company
or product is sound and timely, its
name can become part of industry
or popular lexicon.
Any business that is offering business - to - business (B2B) services
or products is most likely best served with advertising on LinkedIn, which can target specific professions, hierarchy levels, employees of a specific company
or industries, just to
name a few.
A salesperson needs to be able to listen, to understand the buyer's situation, and to know his
or her
product; vendor
name and experience also help break down barriers to doing business.
Shock value may get your organization some attention, but the negative connotations associated with your company
name or product could keep enterprise clients from becoming involved.
Credit, such as
naming a menu item after a backer
or posting their
names on your website,
product or «donor wall»
In order to track the buzz about your company during your campaign — and beyond — set up Google Alerts for your company
or product name.
WHY IT WORKS: When you partner with [MY COMPANY
NAME], you get the most efficient, effective, and affordable [
PRODUCT or SERVICE] that [TARGET AUDIENCE] are looking for right now.
A relevant
name can convey a brand's engaging personality, express something interesting about the
product or service,
or it can be geared toward the intended audience and relate to cultural contexts.
Customer loyalty measures something more than satisfaction — it measures whether someone is willing to put their
name on the line and recommend your
product or service to others
or if they are willing to stick with your
product / service in spite of an occasional poor experience.
But no matter what route they choose, very few people are willing to change their company's
name or the
name of its
products once they are under way.
The
name of your business has to encapsulate the practical usefulness of your
products or services for your customers, signal your differentiation from competitors and embody the philosophy of your co...
Noting that «choosing the
name of a company
or product is becoming increasingly more critical,» because «a company's
name is usually also its web address,» the piece explores the impact of all the new ways customers are connecting with companies.
In 1998, when Martha's Vineyard frequenters Shep and Ian Murray came up with the
name Vineyard Vines for their then tie company, they were playing off the notion that they would eventually grow and expand into other
product lines,
or «vines.»
Entrepreneurs tend to put most of their energy behind the business idea, but a company
or product name can be just as important — and has the potential to spark a costly lawsuit.
The new device lets Amazon Fresh subscribers add items to their online shopping lists by scanning a
product's barcode
or simply by saying its
name.
Astoundingly, unit sales of
products with the words «diet,» «light,» «low,»
or «reduced» in their
names had declined by 11 % in 2013, according to Nielsen, and had been flat to down for several years prior to that.
While you may not know the
name OceanX, you've more than likely ordered a
product or subscription from one of their clients.
To avoid offending your customers, test - market the
name with focus groups
or introduce a
product line solely under the brand
name, without including the parent company's
name on packaging
or in advertising.
A common — yet equally frustrating — conversation we have almost daily, is with clients who are determined to promote their company within the text,
or use thinly veiled references which may not mention their company by
name, but baldly promote their service
or product and think that the editor was born yesterday and won't notice.
But is a risqu business
or product name a good idea?
They knew their
product line, no -
name ink - jet cartridges, was a commodity, so service would make
or break the business.
Whichever tool
or voice assistant you use, you'll find early on (as the current stats are clearly showing) that it's a pain in the ass to give incremental details like brand
names or product sizes to the machine and, as the machine increasingly knows what you've already ordered, you'll be ever more inclined to just ask for «the usual».
«Other times, the
name may relate to the
product or service being offered by the partnership.»
These
products go by various
names — pension loans, pension income programs, mirrored pensions, factored structured settlements
or secondary - market annuities.
And a few days after using Shaklee, her son no longer needed the medication
or nebulizer treatments he had come to depend on; Glacken soon found out that he was allergic to phenol, the main ingredient in many
name - brand cleaning
products.
During the dotcom bubble of the late 1990s, dozens of tech startups emerged that had no viable business plans, no
products or services ready to bring to market, and in many cases nothing more than a
name (usually something tech - sounding with «com»
or «net» as a suffix).
Product name, logo, brands, and other trademarks featured
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Unlike the robo investing
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names such as Schwab Intelligent Portfolios
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