Using a platform such as Google Analytics is a must for collecting data such as what pages people visit, what
products they bought
after their first purchase, how much time they spend on
certain pages, what pages they visit
after,
age, gender, geographical area of your customers and more.
Although a policyholder may enjoy extremely cheap premiums when he or she is young, term
products expire
after a
certain number of years, or when the insured reaches a
certain age.