Pricing a
product cheap is a sure fire method of attracting consumer's attention though the real challenge is to make the
product qualitatively viable enough to ensure it delivers
at least
acceptable levels of performance each time.
Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company's reaction to those factors, on consumer and business buying decisions with respect to the Company's
products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs,
products, and technological innovations on a timely basis; the effect that
product introductions and transitions, changes in
product pricing or mix, and / or increases in component costs could have on the Company's gross margin; the inventory risk associated with the Company's need to order or commit to order
product components in advance of customer orders; the continued availability on
acceptable terms, or
at all, of certain components and services essential to the Company's business currently obtained by the Company from sole or limited sources; the effect that the Company's dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of
products manufactured or services rendered; risks associated with the Company's international operations; the Company's reliance on third - party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company's dependency on the performance of distributors, carriers and other resellers of the Company's
products; the effect that
product and service quality problems could have on the Company's sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of
products; and unfavorable results of other legal proceedings.
Other than cybercrime, most of the activity in which OCGs are involved is demand - led: where there is a demand for a
product or service, and the legitimate economy can not satisfy that demand
at an
acceptable price, organised crime will fill the vacuum.