A monitoring system to ensure the appropriate targeting, distribution and use of food and food
products for infants and young children should be established.
IBFAN hopes that the new WHO statement will prompt policy makers to bring in legislation to control marketing of feeding
products for infants and young children.
Companies selling
products for infants and young children, spend more than 30 % of their overall costs on advertising and marketing, according to the Vietnam Ministry of Finance in 2010, in a survey following a price - hike of about 10 %.
The «buyer beware» approach of «free market» ideology may be justified when it comes to what adults put into their bodies, but surely
products for infant and young child feeding should be treated differently.
Not exact matches
A nutrient list is also mandatory
for any
product bearing a nutrition claim,
products with added vitamins
and minerals,
and special purpose food
for infants and young children.
This is the first place health professionals should go
for truly independent information on
infant and young child feeding
and analysis of
products on the market.
It also ensures that follow - on formula
products intended
for infants 6 - 12 months of age
and young children 1 - 3 years of age are clearly distinguishable from
infant formula
products to prevent against consumer confusion that can lead to follow - on formula being inappropriately passed - off as
infant formula.»
Para 4... labelling
and marketing of processed baby foods should make it clear that these
products are not adequate
for use by
infants of less than six months of age
and should not undermine the six - month exclusive breastfeeding recommendation; considers, therefore, that the labelling
and marketing should be revised in line with WHA recommendations
for foods
for infants and young children;
Patti Rundall, Co-Chair of IBFAN says: «Follow - up formula imarketing has done much harm to
infant and young child health
and survival — all over the world the companies have used all manner of tactics to promote these expensive
products as essential
for health, using claims, idealisation, gifts, samples
and advertising.
In consideration of global public health recommendations, including WHA Resolution 63.23, the WHA Global Strategy of
Infant and Young Child feeding and the global impact of exports from the Union to third countries, the labelling and marketing of processed baby foods should make it clear that these products are not adequate for use by infants of less than 6 months of age and should not undermine the 6 month exclusive breastfeeding recommendation; Considers therefore that the labelling and marketing should be revised in line with WHA recommendations for foods for infants and young chil
Young Child feeding
and the global impact of exports from the Union to third countries, the labelling
and marketing of processed baby foods should make it clear that these
products are not adequate
for use by
infants of less than 6 months of age
and should not undermine the 6 month exclusive breastfeeding recommendation; Considers therefore that the labelling
and marketing should be revised in line with WHA recommendations
for foods
for infants and young chil
young children;
Inform Government agencies, health professionals
and the public of issues relating to the Code
and WHA resolutions — Bring attention to the extent
and consequences of the promotion of breastmilk substitutes
and commercial
infant and young child feeding
products for the health
and wellbeing of all
children through on - going monitoring
and reporting.
IBFAN will continue to call
for all formulas marketed
for infants and young children (0 - 36 months) to be included in one standard that must: state clearly that
infant formula can be used after 12 months
and that other
products are not necessary; ensure that
product composition does not compromise
child health; specify that marketing is strictly controlled according to the International Code of Marketing of Breastmilk Substitutes
and subsequent relevant WHA resolutions.
Because of the move to «
product - based» solutions, funding is already drying up
for most
infant and young child feeding support programs
and for community - based approaches that teach
and promote skills to make nutritious family foods from local indigenous ingredients.
Baby Milk Action comment: UNICEF's Legal Officer confirmed long ago in response to a request
for clarification on contact with the public from Baby Milk Action: «Article 5.5 of the Code states quite clearly that the marketing personnel of companies manufacturing
products within the scope of the Code, in their business capacity, «should not seek direct or indirect contact of any kind with pregnant women or with mothers of
infant and young children.»
Health Canada should implement policies that there should be no participation in policy development
for infant and young child nutrition by those who are employed by the
infant food
products industries, those who receive research funds or other benefits from these industries.
«This draft regulation would have completed a legal framework ensuring a high level of food safety
and guaranteeing strong consumer protection
for infants and young children,» adding that the current rules on baby food ensure
products are formulated in a way that limits the amount of salt, saturated fat
and sugars.
Malang Fofana, the head of the Gambia delegation, expressed the concerns of many saying, «Because of the move to «
product - based» solutions, funding is already drying up
for most
infant and young child feeding support programs
and for community - based approaches that teach
and promote skills to make nutritious family foods from local indigenous ingredients.
Donations of
infant formula
and other powdered milk
products are often made, whilst experience with past emergencies has shown that without proper assessment of needs, an excessive quantity of milk
products for feeding
infants and young children are often provided, to the detriment of their well - being.