Referencing 365 Marketing Meditations: Daily Lessons from Marketing & Communications Professionals by Larry Smith and Richard Levick with Levick Strategic Communications, Legal Marketing Blogger, Tom Kane offers some insight to law firms developing
their professional law firm brand:
Not exact matches
It is no longer surprising to see the trademarks of such well known
brands as iPads and Air Jordans hijacked in China, and multinational companies know to call on global
law firms for advice on how to reclaim their stolen
brands, or better yet, avoid falling prey to China's
professional squatters in the first place.
Great
law firm brands, by the very nature of
professional services, begin and end with their people.
I started working with a
law firm in 2002, and over the past decade, I have been helping attorneys and other
professional service providers grow their sales and establish their
brands within the marketplace.
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What Would Darrow Tweet reveals how lawyer PR, attorney and
law firm branding, public speaking, publishing, and social media in
law firm marketing can work together to elevate an experienced lawyer or
law firm to
professional prominence.
He has extensive experience in representing a major media company, financial institutions,
brand name pharmaceutical manufacturers, accounting
firms,
law firms, and a variety of other companies and
professionals in federal and state litigation, including in matters involving antitrust
law, securities
law, corporate governance, pharmaceutical pricing, contract disputes, accountants liability, legal malpractice and communications
law.
The APLF
Brand Of Excellence will stand for
law firms that care about being well run organizations committed to continuing improvement in order to serve their clients better and their own
professional satisfaction.
«From the standpoint of
branding, marketing, and sophistication of marketing materials, the
law firm sector has always been a little behind other
professional services, other kinds of corporate entities,» says Roussan.»
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In - house marketing roles in
law firms have historically focused largely on «the classics» of
professional services marketing — business development (co-ordinating RFP responses and assisting with client pitches), event management (client seminars and
firm receptions) and
brand identity projects as well as oversight of
firm print collateral (brochures, folders, cards, etc.).
In - house marketing roles in
law firms have historically focused largely on «the classics» of
professional services marketing — business development (co-ordinating RFP responses and assisting with client pitches), event management (client seminars and
firm receptions) and
brand identity projects as well as oversight of
firm print collateral (brochures,... [more]
Ranked as one of the top UK
law firms in the annual Superbrands index of UK business
brands Superbrands is an annual report listing the UK's leading
brands as voted by B2B marketing experts and over 2,000 individual business
professionals.