Sentences with phrase «profile voters based»

Part of the work the firm performed for Bolton's super PAC was psychographic voter targeting that it claimed could profile voters based on certain characteristics.

Part of the work the firm performed for Bolton's super PAC was psychographic voter targeting that it claimed could profile voters based on certain characteristics.

Not exact matches

The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.

Alexander Nix, the CEO of the London - based voter profiling company Cambridge Analytica — which harvested private information from more than 50 million Facebook users without their permission to analyze their voter behavior — has been suspended from his job.

Isikoff then dived into the controversy about Russia's role in the election and the role specifically of Cambridge Analytica, a London - based company that uses data mining and data analysis to create so - called psychographic profiles of voters to predict their vote — and which Parscale had hired during the campaign.

The main profile change for the Liberal Democrats is with their voter base.

Part of the work that Cambridge Analytica performed for Bolton's super PAC was psychographic voter targeting, which the company claimed could profile voters on the basis of certain characteristics.

Clinton also cited the Trump campaign's use of the controversial GOP firm Cambridge Analytica, which boasts of «psychographic» profiles of voters based heavily on Facebook information.

On one hand, we're faced with daily news from insiders attesting to the danger and effectiveness of micro-targeted messages based on unique «psychographic» profiles of millions of registered voters.

Alexander Nix, the CEO of the London - based voter profiling company Cambridge Analytica — which harvested private information from more than 50 million Facebook users without their permission to analyze their voter behavior — has been suspended from his job.

I wouldn't be surprised if Democratic candidates had similar data analytics - based voter profiling.

The company, which burst onto the American political scene in 2012, boasts of its ability to assemble so - called psychographic profiles of American voters based on five dominant personality traits — openness, conscientiousness, extraversion, agreeableness, and neuroticism — and to target them with uniquely crafted messages based on their unconscious biases.

Zuckerberg on Wednesday promised tougher steps to restrict developers» access to user information, his first response to allegations that London - based Cambridge Analytica improperly accessed data to build profiles on American voters that were later used to help elect U.S. President Donald Trump in 2016.

Building psychographic profiles of individual voters based on their lifestyles and preferences could be hugely powerful, thinks Chris Sumner, research director at the Online Privacy Foundation.

The data was collected by an academic, who handed the profile data to London - based Cambridge Analytica, which used the data to build up profiles for prospective voters.

The world's largest social media network is facing government scrutiny in Europe and the United States about a whistleblower's allegations that London - based consultancy Cambridge Analytica improperly accessed user information to build profiles on American voters that were later used to help elect US President Donald Trump in 2016.

The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.

The committee recently took evidence from Cambridge Analytica — the UK based company credited with helping Donald Trump win the US presidency by creating psychological profiles of US voters for ad targeting purposes.

Recent reports have revealed how Cambridge Analytica, a U.K. - based company owned by an enigmatic billionaire and led at the time by candidate Donald Trump's key adviser Steve Bannon, used psychographic data from Facebook to profile American voters in the months before the 2016 presidential election.

By now you've probably heard that UK - based company Cambridge Analytica reportedly harvested 50 million Facebook profiles and used that data to build software that targets and influences voters.

It reportedly also helped the Leave.EU campaign - on an informal basis - with profiling and targeting voters on Facebook.

UK - based consultancy company Cambridge Analytica has been recently embroiled in a scandal as it allegedly got unauthorized access to millions of Facebook profiles in order to build profiles of American voters ahead of the 2016 presidential election in the US.

The firm, London - based Cambridge Analytica, claims to be able to sway voters through careful profiling of online platforms and crafted social media messaging.

But the social media site has found itself wading into complicated semantics over the past few days as it attempts to explain how a U.K. - based voter - profiling firm reportedly ended up with private information on 50 million of its users.