Psychographics, suddenly in the news after the Cambridge Analytica - Facebook controversy exploded, is a fairly well - defined concept — psychological
profiling of target groups that helps to understand them better so corporates can make better sales pitches for their products, and governments can tailor their schemes and customise political campaigns.
Not exact matches
We used to buy sites, or
groups of sites that we anticipated our
target was likely to be hanging out on based on their demographic or psychographic
profile.
Facebook has significantly expanded the online advertising playing field over the past couple
of years, primarily because ads on the social network can be
targeted at people based on the interests they've listed in their Facebook
profiles and on their demographic characteristics («men aged 25 - 34 who like football» would be an easily targetable
group, for instance).
The grassroots activist
group Momentum has been holding high -
profile campaign days in the
target councils
of Barnet, Wandsworth, Westminster and Kensington and Chelsea, aiming to recapture some
of the energy that led to Jeremy Corbyn's surge late in the general election campaign.
It's also the
target of a high -
profile campaign by environmental
groups over its climate impacts and propaganda.
Our
targeted profiling approach used a chemical derivatization
of the 3 ′ hydroxyl
group of the steroid A ring to form a sterol 3 - β - picolinate ester.
Carefully mold your
profile to
target a specific
group of singles
of your liking, and spend some time practicing your pick up lines and jokes.
Other sites
target broad
groups of people, but also allow you to include personal information in your
profile.
The film opens with a black - and - white, La Dolce Vita-esque scene
of Rome as Paul is walking down the street at night and suddenly abducted by what turns out to be a splinter
group of extremists from the Italian Red Brigade, which regularly kidnaps high -
profile targets.
This updated edition includes:
targeted profiles of literary agents who are actively building their client lists, plus informative articles on crafting the perfect first page, attending conferences, establishing a healthy critique
group, and more.
Ars Technica actually made its first Kindle foray in March with «Unmasked,» a compilation
of extraordinary stories about the hacking
group Anonymous and its high -
profile target, the security firm HBGary.
The
group hit the headlines in 2011 after attacking a string
of high -
profile targets, including Nintendo, Sony, Bethesda, 20th Century Fox, the NHS and SOCA - the UK's Serious Organised Crime Agency.
Most firms begin this process by
profiling their chosen audience and deciding on a subject, identifying factors such as geographic boundaries to services, industry
targets, and the types
of work that firms are currently delivering to those
groups.
The study suggests that few are using it to increase awareness or raise the
profile of their firm, to network with clients, or to
target specific
groups.
His
group replicated the methods
of psychographic
profiling over two years, firstly examining differences in personality traits, thinking styles and cognitive biases between voters in the UK's 2016 EU referendum and then devising their own campaign to test whether it might be possible to identify,
target and influence voters.
Q: Do you prefer a general leadership
profile / summary at the top
of resume, or a
targeted grouping of achievements?
Without question, I urge them to devote a good percentage
of their social media allotment to LinkedIn — getting their
targeted, on - brand
profile 100 % complete, updating regularly, connecting with hiring decision makers, joining and contributing to the right LinkedIn
Groups, getting strong recommendations from the right people, contributing to Answers, etc..
Working from your list
of hiring decision makers or people
of influence at your
target companies, look at their LinkedIn
profiles and see which
Groups they belong to.
1)
Target your LinkedIn
profile toward a particular industry ° Tailor your content to focus MORE on related experience ° List related skills and portray professional interests by following companies,
groups, and influencers related to your industry 2) Engage with companies and people
of interest ° Like or comment on their posts ° Publish your own article NOTE: If you got content from somewhere else, add a reference list and give credit to the author!
Let's put it into practice... Let's say one
of your
target companies is AT&T.; Search Linkedin for HR Managers and Recruiters currently at AT&T.; Pull up their
profiles, to see what
groups they are in, and pick a
group you think they are likely to post jobs (perhaps they're in the Telcom Jobs
group?).
Barista Team Leader 10/1/2013 — Present Beans and More — San Francisco, CA Captained a
group of inexperienced baristas to great success Implemented workflow app LeanKit to create a staff schedule Worked with portable sales tablets to create real - time reports Increased buzz and business by 29 % with Twitter Developed new procedures for counting the register and making deposits Created a shared Google Doc to help openers and closers stay on
target Vetted possible hires by looking at social media
profiles Wrote new online training materials and procedures
Tags for this Online Resume: Human Resources Manager, Human Resources Director, Senior Human Resources Manager, Strategic Human Resources Management, Research, Competency models, People review, HR Communications, Employee Engagement and Employment Brand Management, Managing a Results Driven Team, Strategic Business Planning and Reporting,
Group Facilitation and Conflict Resolution, Culture Change and Managing Diversity, Organisation Restructuring, Recruitment and Retention, Compensation and Benefits, Managing Skill Shortages, Industrial Relations, Safety and the Environment, Executive Coaching and Mentoring, Corporate Services Management, Project Management, Distance management, Remote location, Senior Business Partner, Private sector, Public sector, Education sector, Professional Services, Health sector, Housing sector, Risk and assurance, Information Technology, IT, Hospitality sector, Legal sector, Accounting sector, Strategic Agility, Influencing and Negotiating, Developing Recruitment Strategies and Corporate Training Programmes, Diversity Management, including Indigenous Human Resources Development, Human Resources Development, People Management, Improving business performance through Organisation Development, Technical Knowledge, Problem Solving and Decision Making, Navigate Hurdles and Sensitive Issues, Client Responsiveness, Communication, Consulting and Monitoring, Team Development, Leadership and Achievement, Integrity, Honesty and Trust, Professionalism and Self Management, Relationship Building and Working with Others, Relationship Management, Continuous Improvement, International Industry Expert, Policy Development, Appreciative Inquiry, Coaching, Mentoring, Technical Training, Employment Brand Manager, Executive, Legislation, Employee relations, Unions, Fellow, Certified, Outstanding employee, Succession Planning, Career Development, Analysis and
targeted development
of talent and high potential programmes, Performance Management, Collective Bargaining and Disputes Resolution, Health and Safety, Employee Wellness, Employee Assistance Programmes, Pyschographic
Profiling, Not - for - profit sector, Building sector, Emergency Management, Business Continuity, Risk Management, Compliance, Governance, Pandemic Planning and Risk Mitigation, People Capability, Media sector, Advising, Leadership and management development
Spa Director — Duties & Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, executing spa and salon administration functions, overseeing sales and marketing operations, and implementing cutting - edge industry techniques and trends Collaborate in all phases
of strategic planning with other members
of management team, including product inventory control, marketing and sales strategies, product and service offerings, client service, event coordination, and area competition Provide continuous assessment
of key markets, potential customers, and capital utilization, while furnishing oversight and guidance regarding policies and procedures, budgets and financial forecasts, and client experience considerations Perform needs - based and situational assessments
of policies and procedures to improve operational efficiency, manage and reduce costs, promote both employee and client satisfaction, and deliver a luxurious experience to high -
profile clientele Identify and utilize talent among team members with focused training efforts,
targeted professional recruitment, continued supervision
of 40 staff, and the promotion
of a performance - based environment leveraging individual talents for
group benefit Develop and supervise support staff to aid in effective sales, marketing, and service operations, delegating important tasks and assignments while providing timely follow - up to ensure task completion, including newsletter and article distribution Ensure effective execution
of all administrative, HR, and financial aspects
of business management, while analyzing and presenting important information to executive staff, stakeholders, and other relevant parties Address key client and management queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention, referral generation, and the leveraging
of cross-sales opportunities Create and implement firm marketing and sales strategies while tracking performance versus internal and external benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge
of products, services, techniques, and relevant tools, while committing to continued advanced technical education with respect to complex spa, salon, and fitness concepts and studies Act as a liaison between clients, vendors, sales and support staff, and other management partners to facilitate information flow and drive operational efficiency
On the other side
of the equation, he says sellers will be able to use big data to input highly accurate specs for their home and neighbourhood and then
target an increasingly select
group of «ideal» buyers with matching psychographic
profiles — it'll become clearer who to
target and how to
target them.