Meanwhile, the Turtles simultaneously became something of a merchandising bonanza,
as the brand was extended into
profitable product lines for action figures,
video games, board
games, skateboards, school supplies, clothes, toothpaste, cameras, cereal, pudding, gelatin, Pizza Hut Pizza, etcetera.
Aside from plans in the mobile space, the company also has
profitable holdings in non-gaming markets such
as health clubs, and of course it's been around long before
video games were a popular form of entertainment (fun fact: it started out with jukebox rental and repair in 1969).