Hyundai took the latter approach at its inception, but now that it has matured, it needs to crack the highly
profitable luxury segment and is doing so by tip toeing into the luxury segment.
«We make electric mobility
profitable thanks to unique synergies: on the one hand, with the Modular Electric Toolkit (MEB) that Volkswagen is developing for the compact
segment; on the other hand, with our premium - architecture electrification, which we are using for electric vehicles in the mid, upper, and
luxury range,» Stadler confirmed.