Nintendo's NX (and the rapid iterations of the DS
handhelds) are prime examples of this concept - the Wii - U had a phenomenal 1st - party attach rate, but the
console isn't selling enough to make such a consistent approach to 1st - party quality into a large enough source of
profit... so they relegate the
console to Gamecube status, scale - back support and go to work
on creating their next phenomenon - all within a year or two.