Sentences with phrase «programmatic ad buying»

Kevin Weil, Twitter's vice president of revenue product, said in a company blog post that Twitter wants to capitalize on the fact that it «sits at the intersection» of two leading trends in the world of advertising: the turn toward mobile, and the industry - wide shift to programmatic ad buying.

What can TV learn from programmatic ad buying, and what does the future hold for TV advertising?

Not exact matches

It's no coincidence that during that same period, Google gained about $ 40 billion in ad revenue, thanks to the development of «programmatic» ad markets, where ads are bought and sold by algorithms.

Fortune noted earlier this year that the service is looking to grow that revenue through an expanded targeted network that will focus more on «programmatic» ads, where companies use software to buy and sell ads automatically based on algorithms.

Many advertisers and publishers hope to meld native - ad units with programmatic buying tools, and this may finally be possible thanks to a new specification from the Interactive Advertising Bureau.

Advertisers and publishers are rapidly adopting programmatic ad - buying and selling tools.

Brands are also worried about their ads showing up in what is perceived as «fake news,» so they are exercising more caution when using programmatic advertising, where they automatically buy digital ad spots through a third party.

The embrace of programmatic ad - buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real - time bidding or RTB.

Another important measurement of Google's ads business changed this quarter as it started reporting Network properties growth in impressions versus clicks to reflect the way advertisers buy programmatic ads.

Programmatic ads are those bought and placed on websites using automated technology.

Global Brand Building Officer Marc Pritchard has pushed for a faster shift toward programmatic digital buying in recent months, said people familiar with the matter, which comes as P&G has been under investor pressure to get more from its ad budget amid slower growth.

Companies are making data a priority in order to spend more efficiently on programmatic buys and ad retargeting.

For those of us who work in digital, programmatic advertising (using data to optimize ad spends) has always been at the core of any online buying strategy.

That's in part because 90 percent of Snapchat's ads are now bought through the programmatic Ads API and self - serve Ads Manager interfaces rather than through sales people, versus 10 percent a year befoads are now bought through the programmatic Ads API and self - serve Ads Manager interfaces rather than through sales people, versus 10 percent a year befoAds API and self - serve Ads Manager interfaces rather than through sales people, versus 10 percent a year befoAds Manager interfaces rather than through sales people, versus 10 percent a year before.

Must be familiar with ad buying models such as CPC, CPM, CPA, PPC, programmatic, RTB, etc..

Implemented simplified direct response strategy using programmatic buying that improved return on ad spend by 18 %.