Sentences with phrase «programmatic advertising»

Media moguls will come and go, but, in an era of programmatic advertising and Facebook - optimized content, it's doubtful there will be another one who thinks quite like Si Newhouse thought.

An impressive 90 % of marketers would be willing to lay down «slightly or «significantly» more investment in programmatic advertising if they could be guaranteed better measurement...

NEW YORK, April 23, 2018 (GLOBE NEWSWIRE)-- Ternio, the first company to provide a scalable transparency solution for programmatic advertising, today announced...

Assisting the campaign manager in setting up and managing digital campaigns on a day - to - day basis across Facebook, AdWords, Twitter, PPC and a variety of other digital and programmatic advertising platforms

The company is making a strategic shift into programmatic advertising that is paying off.

An impressive 90 % of marketers would be willing to lay down «slightly or «significantly» more investment in programmatic advertising if they could be guaranteed better measurement statistics, according to a new study conducted by Infectious Media.

RUN: RUN is a mobile - focused programmatic advertising technology company offering cutting - edge mobile solutions.

Brands are also worried about their ads showing up in what is perceived as «fake news,» so they are exercising more caution when using programmatic advertising, where they automatically buy digital ad spots through a third party.

He simply says the company was misunderstood, and now investors recognize that it's a location intelligence company — something that should be measured the same way as a services - as - a-software or programmatic advertising firm, which command a fraction of the multiples of sexy social media companies.

Programmatic advertising delivers a real advantage while keeping your budget within reasonable bounds.

Programmatic advertising demands real experience.

At Network Affiliates, we emphasize programmatic advertising as only one part of a larger online advertising strategy for law firms.

Perform programmatic advertising activities and launch / optimize digital campaigns.

Programmatic advertising campaigns can address a fundamental shift in how people consume content and when they might do so.

Scott Rosenblum is one of the tech world's up - and - comers, making waves in the hot arena of programmatic advertising.

Read more to learn how to become a part of the Adshares ecosystem, a decentralized, peer - to - peer market for programmatic advertising.

Joining a small and growing team at this thriving digital marketing agency, you'll perfect your skills and get a step ahead in the industry as you learn how to plan, create, set up and manage highly effective, results driven multi-channel digital campaigns across Facebook, AdWords, Twitter, PPC and a variety of other digital and programmatic advertising platforms.

With its US$ 405 million purchase of Silicon Valley - based Adap.tv, a company specializing in connecting online video advertising buyers and sellers, AOL has acquired software that will allow it to engage in programmatic advertising — using algorithms to place targeted video ads in front of viewers according to their perceived preferences.

Programmatic advertising does just that.

Programmatic advertising is seen as an efficient way to reach specific audiences online, but it can also risk some ads inadvertently appearing next to undesirable content if proper whitelists, blacklists, and other safety checks are not put in place by both the ad platform and the ad buyer.

On the company's earnings call, chief financial officer Ruth Porat said that that increase reflects the fact that mobile search and programmatic advertising have higher TAC.

At dinner one night, a senior executive at Google said to Rosenblum that programmatic advertising is the way of the future.

The concept of delivering the rights ads to the right consumer in real time seems simple enough, but analysts still aren't sure of the impact that programmatic advertising will have on the online ad market.

Google's search - related ads are the most common example of programmatic advertising, but the phenomenon has been growing rapidly over the past several years.

The rise of programmatic advertising has driven the already - low price of digital ads, such as banners and video pre-rolls, even lower because they eliminate the need for human interaction.

Together, Verizon and AOL create a powerful force in mobile, video, social, and programmatic platforms — Verizon leads in mobile and mobile video, and AOL leads in video and programmatic advertising.

Programmatic advertising will be the déjà vu for digital ad space where Internet - first or Internet - only start - ups would have an upper hand

eMarketer Releases New Programmatic Advertising Estimates Despite controversy around programmatic advertising in recent marketing headlines, eMarketer found that nearly four of every five digital display ad dollars in the US will go to programmatic advertising this year.

Programmatic advertising is threatened Many of the attempts described above arise out of a lack of understanding about the way today's online system works.

Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space.

The company behind the Artificial Intelligence - powered user classification technology for the programmatic advertising ecosystem announced its UK expansion and the appointment of Gordon Bonifacio as country manager.

Because algorithms are used, programmatic advertising can be an excellent investment, ensuring that your marketing spend is smart and fully optimized.

Programmatic advertising might be the next step for mobile app owners when they are ready for advertising on scale.

For those of us who work in digital, programmatic advertising (using data to optimize ad spends) has always been at the core of any online buying strategy.

Everywhere About Blog Digital marketing and technology news covering Martech, Social, Search, Mobile, Display & Programmatic Advertising, Retail, Email, Video, Analytics CMO profiles, online marketing strategies, tactical content for marketers & more.

«Affiliate marketing, audience targeting, programmatic advertising and machine learning are all trends that have incubated and developed in a unique way inside the dating industry, making investment in these companies a great way to incorporate new thinking and solutions into mainstream organisations.»

Despite the allure of programmatic advertising, it's increasingly difficult to argue with the idea that it's a dead end: it wouldn't be the first technology (or company) that made sense on paper but failed because of the lack of proper incentives for those involved.

Fake Traffic and Programmatic Advertising — One thing I noted last week in Popping the Publishing Bubble is that the lack of alignment between advertisers and publishers doesn't only hurt the latter; the former often pay for impressions that never, well, impress.

We also bring a unique strategy to programmatic advertising, one that doesn't leave all the heavy lifting to computers.

Programmatic advertising is, essentially, advertising that we buy for your law firm using a highly complex computer algorithm.

There's a lot to know about Demand - Side Platforms (DSPs) and programmatic advertising for law firms.

Demand - Side Platforms and programmatic advertising are powerful means to that end.

In other words, programmatic advertising is more dynamic and data - sensitive than standard, static advertising controls (and yields a higher ROI accordingly).