Take care that your niche marketing doesn't violate fair housing laws, which
prohibit preferential treatment or discrimination in housing based on race, national origin, color, sex, familial status, religion, or handicap.
Commonly known as the «Anti-Affirmative Action Proposition,» among other things, it
prohibited ``... the state, local governments, districts, public universities, colleges, and schools, and other government instrumentalities from discriminating against or giving
preferential treatment to any individual or group in public employment, public education, or public contracting on the basis of race, sex, color, ethnicity, or national origin.»