A key concept in modern marketing is that of Brand
Promise: the commitments made
by a company that seek to align it to the expectations and
preferences of its target market, to provide competitive advantage.
Governor Andrew Cuomo has been inching away for a while now from his earlier blanket
promise to veto any congressional and district lines drawn
by the legislature, expressing a
preference for a an agreement on acceptably partisan lines drawn
by lawmakers over a court - controlled solution.