When you begin to contact people about
scheduling promo opportunities, it's good to sweeten the pot with an information packet (like a media kit or press kit).
They offer
several promo opportunities per genre (some by special selection), and the cost structure can vary (upfront or percentage of sales).
I keep believing that Amazon will throw us another bone in the near future that will give us a
nw promo opportunity.
Without exclusivity, many authors might enroll series leaders in the program, use
the promo opportunity, and gain sales at full value for the rest of the books in each series.
So I get emails all the time about this contest or that
promo opportunity.
Similar to the current bonus offered when buying American AAdvantage miles,
this promo opportunity is best for topping off your points balance if you need to book an award now.