This approach also embodies the new social contract being forged across social networks that
promote brand authenticity.
As the amount of time spent on social networks continues to increase so does the importance of marketing on those channels (LinkedIn, Facebook, Twitter, etc.) Social media marketing is fast becoming the most powerful way to increase brand awareness and
promote brand authenticity.
Not exact matches
In addition, creating personal relationships based on trust and
authenticity will
promote the customers» loyalty towards the
brand.