B Lab drives systemic change through three interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between «good companies» and just good marketing; 2) accelerating the growth of the impact investing
asset class through use of B Lab's GIIRS impact rating system by institutional investors; and 3)
promoting supportive public policies, including creation of a
new corporate form and tax, procurement, and investment incentives for sustainable business.